MBCS, the media-fueled creative content practice within the IPG Mediabrands network, has partnered with Pizza Hut Malaysia to launch ‘Ini Rumah Kita’, a nationwide art movement that spotlights the unity of being Malaysian, celebrating Malaysia’s 68th Independence Day. Ini Rumah Kita unites 68 artists from across Malaysia – from established
By The Malketeer Alliance Bank has earned a Malaysia Book of Records title for producing the nation’s first feature-length SME business pitch film. The milestone is not just a trophy. It’s a statement. Entrepreneurs—the people who keep Malaysia’s economy breathing—deserve to have their stories told on the big screen. The
LEGO has partnered with Shopee Malaysia to launch the “Bina Bersama, Cipta Cerita” campaign, a nationwide initiative that celebrates creativity, imagination, and togetherness. At its core, the campaign is about more than just assembling bricks. It’s a call for Malaysians to build without boundaries — to create stories, moments, and
By The Malketeer For almost four decades, three words have defined Nike. Just Do It wasn’t just a slogan; it was a cultural mantra that turned sneakers into symbols of self-belief. But in 2025, Nike has flipped the script. The brand now asks: Why Do It? It’s a question aimed
Jasmine Food is marking Malaysia’s National Day and Malaysia Day with a vibrant interactive mural at Jalan Kamunting, Kuala Lumpur — celebrating tradition, togetherness, and technology. The mural illustrates familiar scenes from Malaysian life — from village kitchens to urban dining tables — with rice at the heart of it
Rexona has unveiled its latest campaign, “Unlock Your 100 perSCENT”, which redefines deodorant advertising by spotlighting fragrance as a driver of confidence and self-expression rather than just functionality. The film unfolds through a series of colourful vignettes, following one woman as she transitions through multiple roles in her life —
The air in Malaysia is already buzzing with anticipation. For marketers, the Q4 festive season is a high-stakes arena, a vibrant celebration of New Year, Deepavali, and Christmas. This period is not just about higher sales volume; it’s about a brand’s ability to connect with customers at an unprecedented pace
By The Malketeer In the flurry of Merdeka and Malaysia Day campaigns, it often takes something familiar yet refreshingly different to cut through the noise. Grab Malaysia has done just that by taking an all-time national favourite, Keranamu Malaysia, and giving it a cheeky, lighthearted twist that makes you smile
By The Malketeer Every year, Malaysia’s National Day advertising space becomes a canvas for brands to tell stories of unity, resilience and belonging. Some choose nostalgia, others lean on humour, and many rely on familiar icons of togetherness. This year, CelcomDigi has gone one step further with Dari Mata Kita
By The Malketeer When Coca-Cola relaunched its Share a Coke campaign in Malaysia this Merdeka season, it didn’t just bring back a familiar idea. It gave it a fresh accent. This year’s edition, titled Share a Coke Buatan Malaysia, isn’t about names on cans. It’s about bottling up the slang,
