It began, as these things often do, with a quiet moment in a supermarket aisle. A shopper reaches for a familiar bottle, only to find empty space staring back. No warning. No explanation. Just absence. For many Malaysians, that absence recently took the shape of a missing bottle of Farm
At first glance they look like they could be scenes out of a Lego movie, although more vivid and fast-paced. But these viral AI videos inspired by the instantly recognisable Lego aesthetic feature dying children, fighter jets and US President Donald Trump – and are in fact pro-Iran propaganda. For
Not long ago, propaganda arrived with ceremony. It wore the authority of state television. It carried the weight of print headlines. You knew where it came from, and you knew what it wanted. Today, it appears between a cooking clip and a football highlight. More often than not, you don’t
By Alyssa Fishman & Katie Jensen These reflections celebrate the coaches, and collaborators whose belief, guidance, and occasional tough love helped define the careers of the women they mentored. Behind many successful careers in advertising are the mentors who quietly shaped them—leaders who challenged, encouraged, and helped others find their
by India Fizer Lucky Generals is taking advertising beyond its usual pipelines and into the cultural spaces where overlooked talent already thrives. Lucky Generals has launched The Lucky Way, a paid four-month internship scheme designed to tackle one of advertising’s most persistent challenges: its lack of socioeconomic and ethnic diversity. Rather
By Mark Tungate Natalia Forster drew on her career experience to launch VOICE, a unique business therapy lab for individuals and brands. She’s not a consultant – it’s far more personal than that. You only have to dig a little into the stories behind the world’s most valuable brands –
Every four years, the world behaves strangely. Grown men go quiet. Strangers hug. Entire cities hold their breath at the same time. Somewhere in that chaos, a red can finds its way into trembling hands. Not because anyone needs a drink. Because they need something to hold on to. That
There are two ways to look at a still photographer. One is the obvious one. The person behind the camera. The one who freezes time for brands, frames perfection for print, and makes products look like they belong in a dream. The other is rarer. The one who puts the
Some brands spend decades trying to find a voice. KitKat spent 70 years building one so recognisable it can now afford to go quiet. In its latest outdoor campaign, “Little Breaks,” created by VML UK, the brand does something that would terrify most marketers. It drops the line. No “Have
Our annual roundups of the Best CNY, Merdeka, and Raya TVCs have grown into a highly anticipated tradition, with reader participation rising from just a few hundred votes to more than 5,000 in recent years. Unlike rankings driven by YouTube views or media spend, our lists are entirely shaped by
