By Prabhvir Sahmey. Founder CEO, Stratpulse Techlabs For decades, cinema advertising operated on a model that felt almost anachronistic even by traditional media standards: fixed inventory, manually negotiated packages, and campaign delivery that offered little more than a postcode and a film genre as targeting signals. That is beginning to
Payment security is usually communicated in the language of encryption layers, tokenisation protocols and risk-based authentication. Necessary, yes. Memorable? Not quite. Now, Mastercard is attempting something markedly different across Southeast Asia — turning fraud prevention into a cast of wide-eyed cartoon creatures. Created in collaboration with Sticky Monster Lab and
In a nation that celebrates a great deal of cultural and religious festivities, it’s hardly surprising that Malaysians love goodness: spiritually, culturally, and literally. With two major occasions in 2026 taking place back-to-back (Chinese New Year and Ramadan Raya), Lactel is poised to connect the celebrations as a symbol of
Malaysia’s Out-of-Home (OOH) industry is coming together for International Out-of-Home Week 2026 (IOOHW 2026), an industry-wide initiative organised and led by Visual Retale, highlighting the role, relevance and evolution of OOH advertising within today’s data-driven media environment. Taking place from 25 February to 3 March 2026, IOOHW 2026 will see
In a city where limited-edition toys can spark queues before sunrise, KFC Thailand has done something quietly subversive: it made the most desirable item in town represent someone who isn’t there. The campaign, titled “The Missing Figure: Student Sanders”, hides 30 collectible “Student Sanders” figurines across Bangkok. On the surface,
Ramadan ads in Malaysia often lean on nostalgia. This one leans on a child. Maybank Islamic has unveiled its 2026 Ramadan film, “Berkat Terasa Apabila Kita Bersama”, starring TikTok favourite Mohd Haris Mikael — the boy whose earnest, old-soul demeanour has quietly captivated Malaysian social media. But this isn’t stunt
Astro Malaysia has partnered with Naga DDB Tribal to ideate and execute Astro’s Chinese New Year 2026 marketing campaign, “All Right! Kudada,” a bold creative platform designed to rekindle the festive spirit and reinforce Astro’s role as Malaysia’s choice entertainment experience for Chinese households. Anchored on the theme “Spark New
MBCS, the full-fledged creative agency under Omnicom Media Malaysia, has unveiled its latest campaign with Malaysia’s No.1 Halal personal care brand Safi, turning a product launch into a full throttle experience. Introducing the ‘Safi Shayla Supa Go Kart Race Challenge’, the campaign marked the launch of the new Safi Shayla
This Chinese New Year, guardian Malaysia invites Malaysians to rethink what it truly means to be “ONG” with the launch of ‘Stay ONG in Health and Radiance’ – a fresh, culturally relevant campaign that shifts the idea of fortune beyond material gains to holistic wellbeing. Conceptualised by THE SHOUT GROUP
Chinese New Year campaigns are often built around familiar festive tropes — reunion dinners, nostalgic journeys home, or the symbolism of prosperity. This year, however, Ogilvy Malaysia and Scentify took a markedly different route: turning fragrance into episodic entertainment designed for the social-first generation. Their latest campaign, Fabric Scented, Fortune
