Most Raya films chase the same emotional notes: reunion, forgiveness, and the familiar rush back to kampung. Julie’s Biscuits, however, has spent the past few years quietly steering its festive storytelling in a different direction — inward. Its latest Raya film, “Kenangan Tu Ke Mana”, doesn’t begin with celebration. It
Our annual roundups of the Best CNY, Merdeka, and Raya TVCs have become a much-anticipated tradition, with reader participation growing from just a few hundred votes to over 5,000 in recent years. Unlike rankings that lean on YouTube views or media spend, our lists are purely shaped by reader preferences,
Chinese New Year is more than a festive date—it is an emotional season rooted in homecoming, togetherness and shared rituals. In 2026, Media Prima’s OMNiA transformed this cultural moment into a powerful, multi-platform brand ecosystem, demonstrating how meaningful storytelling, on-ground engagement and social-first content can deliver measurable impact for advertisers.
In the race to attract the next wave of global travellers, Malaysia’s airport rail link operator is betting on something surprisingly simple — people. Express Rail Link (ERL), operator of KLIA Ekspres and KLIA Transit, has renewed its partnership with creative agency BLWN for a second consecutive term, extending a
Sun Life Malaysia, today announced the return of ‘Baju Raya Lama Baharu 2.0’ (Bringing New Joy Through Preloved Raya Clothes 2.0) — a community-driven Raya initiative that gives pre-loved festive attire a second life while bringing dignity and joy to underserved communities. Through the efforts of THE SHOUT GROUP, the
For many Vietnamese consumers, car ownership has long been associated with status and achievement. A car is expected to be new, spotless, and carefully preserved. This mindset has often turned the car into an asset to be protected, rather than a companion that participates in lived experiences. With “Exploration leaves
A Unified Frontier for Targeted Advertising in Malaysia Media Prima Berhad, Malaysia’s leading fully-integrated media group, today announced a landmark strategic collaboration with 988, the nation’s premier Chinese-language radio station owned by Star Media Group. This alliance formalizes the creation of a definitive Chinese Media Consortium, bringing together an unrivaled
This Ramadan and Raya, THE SHOUT GROUP and Tropicana Twister are bringing back their award-winning ‘Multiply the Goodness’ campaign – bigger and better, continuing a purpose-led festive platform that began last year and proved that meaningful impact can extend well beyond the season itself. Following the success of last year’s
By Kunal Sinha Oblivious to drumbeats around him, a Lion Dancer catches forty winks in a KL mall. Another elderly gent, who perhaps woke up at 5 am to deliver vegetables at Pudu market, naps in a corner of the market. Sleep deprivation is everywhere. Based on 2023-2025 studies, Southeast
By Mark Tungate; Photo by Fredrik Bond “No Project Without Drama” for DIY retailer Hornbach turned advertising into theatre, setting the stage for a Film Grand Prix for HeimatTBWA\ Even if you don’t live in Germany, if you’re any kind of advertising fan you’ll have heard of Hornbach. The home
