We all want our brand to be loved. It’s only natural. And yes, there are some “Miss Popularity” brands out there that people actually care about. And yes, we each have a handful we are attached to. But for the most part, Ms Marketer, other than you and your mom,
In most corners of the internet, the phrase “Nigerian prince” still triggers a reflex. Delete. Ignore. Move on. Vaseline has decided to do the opposite. In a campaign conceived out of Singapore by Leo Burnett Singapore for Unilever, the brand has recruited a real Nigerian royal, Prince Chris Okagbue, to
Malaysia Airlines has appointed Kingdom Digital Malaysia as its Creative Automation Agency following the conclusion of its retainer pitch. The appointment builds on a working relationship that began in July 2024, when Kingdom Digital supported Malaysia Airlines on a project basis to meet high-demand digital production needs. The newly secured
For all the money spent chasing attention, one of April’s most talked-about brand moments arrived without a media plan, a celebrity or a launch deck. It simply floated by. A jar of Nutella drifted across a livestream from NASA’s Artemis II mission. For a few seconds, against the quiet hum
Marketing Campaigns Awards Too good to be true? Marketing Magazine Asia has finally done it. This organised, searchable compilation of top Malaysian marketing campaigns is now available in both PDF and online formats, featuring insights by business challenge, campaign synopsis, and key learnings. Searchable by campaign, agency, brand, and year,
By Hando Sinisalu , The Founder of Marketing Parrot B2B There’s a neat little B2B fairy tale many of us grew up with: “B2B is simple. Small target list. Usually the CEO decides. Just send a direct offer (email or direct mail), include lots of technical info, and make the
It was close to midnight when the call came in. Not a briefing. Not a pitch. An SOS. From MERCY Malaysia… President Datuk Faizal didn’t speak in marketing language. There were no decks, no data, no KPIs. Just urgency. Lebanon needed help. And suddenly, everything we do in this industry,
Over the past year, Unifi’s Marketing team has been collecting awards at a rather impressive rate. Putra Brand of the year, Putra Platinum for two years running, MARKIES, Dragon of Asia, Marketing Excellence Awards, HASHTAG Asia and PC.Com. Platinum. Gold. Silver. Bronze. The sort of collection that garners enthusiastic LinkedIn
Dentsu Creative Malaysia has launched “Raya Lebih Fresh Dengan 100PLUS”, a festive campaign developed for 100PLUS that challenges the conventional playbook for beverage marketing during the festive season, moving beyond the drink itself to design a wearable expression of the brand’s core proposition. Raya is a season built on movement,
As Generative Artificial Intelligence (GenAI) increasingly becomes the primary source of information for consumer research, brands risk being isolated within echo chambers of loyal supporters. This was one of the key insights revealed in the “Navigating Influence in the Age of AI: The Malaysian GEO (Generative Engine Optimisation) Perspective” white paper.
