Building a successful content marketing strategy

How did a major electronic brand like Sony build their presence online?

Content was the secret to their success.

Unveiling the secrets to how the world’s best brands built their successful content marketing strategies, Xaviera Ringeling, leading content strategist, lecturer and consultant will be imparting her knowledge on this subject at this month’s Best of Global Digital Marketing, Content Marketing Special, conference held on the 19th of July.

Xaviera runs Dutch content marketing consultancy ContentChefs, makes online magazines and is the editor-in-chief of Dutch blog 42bis.nl where more than 100 people publish content for web professionals. She also teaches content marketing strategy at SRM and launched Dutch crowd sourced publisher Content Collective.

In her session titled ‘How to build a successful content marketing strategy’ among the topics she will be touching on includes:

• How to measure effectiveness
• Successful cases from Sony, University of Utrecht, SNS Bank and more
• How to think and acting like a publisher
• Delivering content your audience wants
• Managing content as an asset (with ROI)

Hear from Xaviera and other content marketing specialist at Best of Global Digital Marketing on:

Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm

Beat the crowd and book your spot today! For inquiries call Ruby on 03-77262588 or email [email protected]
For further details head on here

WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.

Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.

Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.

Speakers with digital domain expertise:

• Hando Sinisalu, CEO at Best Marketing International
• Xaviera Ringeling, CEO at ContentChefs
• Mathias Ihle, Founder & CEO at Makai Europe
• Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions

Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.

Each case study follows the same format:

 Market Background
 The Challenge
 The Brief
 Creative/Media solution
 Results
 Key Takeaways
 Opinions/Discussion

Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm

Book your seats early: call Ruby on 03-77262588 or email [email protected]

Details: http://best-marketing.eu/events/my

This event is HRDF-Claimable!