Author Archives: The Malketeer

SAM ALTMAN’S DRAMATIC RETURN TO OPENAI SHAKES LEADERSHIP DYNAMICS

By The Malketeer In a stunning turn of events, Sam Altman, the former leader of OpenAI, [...]

TOYOTA’S ‘BORN TO ROAM’ SUV ADVERTS BANNED IN THE UNITED KINGDOM FOR ‘IRRESPONSIBLE BEHAVIOUR’ TO THE ENVIRONMENT

By The Malketeer The United Kingdom’s advertising watchdog, the Advertising Standards Authority (ASA), announced that it [...]

SOCIAL MEDIA TITANS CAUGHT IN THE CROSSFIRE OF THE ONGOING GAZA CONFLICT

By The Malketeer In the intricate web of global conflicts, the interplay between social media and [...]

HOW BRANDS SURVIVE AND THRIVE DURING TIMES OF GEOPOLITICAL CONFLICTS AND SOCIAL UPHEAVALS

By The Malketeer In a world marked by geopolitical tensions, economic uncertainties, and social upheavals, conflicts [...]

AIRASIA X SOARS WITH MOMENTUM OF FLEET RECOVERY

By The Malketeer In a reversal of fortunes, AirAsia X (AAX) is poised for further expansion [...]

REFRESH RATHER THAN REBRAND: A STRATEGIC APPROACH TO MARKETING TRANSFORMATION

By The Malketeer In today’s chaotic world of marketing, staying relevant is a perpetual challenge. Businesses [...]

NAVIGATING THE GREEN WAVE: ADVERTISERS STRUGGLE TO DECARBONISE MEDIA

By The Malketeer In a world where the buzz surrounding environmental sustainability grows louder each day, [...]

THE RISE OF CONSCIENTIOUS BRANDING AND MARKETING: A CATALYST FOR CONSUMER LOYALTY

By The Malketeer These are testing times for brands not only around the world but also [...]

Uncertainty Surrounds OpenAi’s Future as Staff Threaten Mass Exodus

By The Malketeer In a shocking turn of events, the future of OpenAI, a leading artificial [...]

THE EMERGENCE OF COUNTERFEIT CULTURE: GEN Z’S AFFINITY FOR FAKE MERCHANDISE POSES A GROWING CHALLENGE FOR LUXURY BRANDS

By The Malketeer The current consumer landscape is witnessing a transformation led by the younger generation, [...]