Author Archives: Admin

‘Ecommerce is the new window shopping’ – Lazada Singapore CMO Michelle Yip

Lazada Singapore chief marketing officer Michelle Yip talked about the changes in the marketing approach [...]

12
Nov
Same same but different – learn about marketing with a local twist at CMO 2019 on Nov 15

Competing in the telco industry requires you to not just think out of the box; [...]

12
Nov
Why Airbnb is partnering with the Olympics in time for Tokyo 2020

Why is AirBnB partnering with the Olympics? Airbnb is set to announce a multi-year sponsorship with [...]

12
Nov
Alibaba Singles’ Day sales hit USD$23 billion in first nine hours

Chinese e-commerce giant Alibaba on Monday said sales for its annual Singles’ Day shopping blitz hit 158.31 [...]

11
Nov
Research firm Nielsen to split into two separate publicly traded companies

Nielsen, the media research firm famous for its TV ratings, on Thursday, announced plans to [...]

11
Nov
Download your copy of the CMO Awards 2019 book!

The annual Malaysian CMO (Chief Marketing Officers) Conference and Awards is taking place this week [...]

11
Nov
Dunkin reveals new brand identity in Malaysia

Dunkin’ Donuts has been on a first-name basis with its fans around the world, many [...]

11
Nov
Marlboro Man, Robert ‘Bob’ Norris, dies at 90, never having smoked a day in his life

Robert “Bob” Norris, the “ruggedly handsome” cowboy who rose to fame as the “Marlboro Man”, [...]

11
Nov
NSTP NUJ denies Media Prima will lay off 1,500 workers

THE NSTP branch of the National Union of Journalists (NUJ) has denied rumours that Media [...]

11
Nov
Asia School of business and Dentsu Aegis Network offer Digital in Action programme

In a break-through partnership, Asia School of Business joined forces with Dentsu Aegis Network Malaysia’s [...]

08
Nov