Competing in the telco industry requires you to not just think out of the box; but crush, crumple and create your own new box. The impressively competitive business saw more than a decade of glory days during rapid technological advancement.
Telcos popularity began with the introduction of pocket-sized mobile devices and SMS (short messaging services). However, as soon as 4G mobile internet came about and was strong enough to give birth to messaging and calling apps, telcos starting losing huge chunks of their traditional revenue.
Circles.Life is a Singaporean telco that is fully digital and replaces the traditional contracts by focusing on mobile plans. The company uses a cloud-based business model and has been becoming the fastest-growing telco in Singapore.
Megan Yulga, is the mastermind behind Circles.Life’s brand messaging; driving the company’s goals through campaigns and tailored promotions. Speaking at the CMO Conference 2019 as a special guest speaker, Megan who is known in Singapore for her viral campaigns, will share how she injects the same brand energy into a new market with a localized twist. Attend the HRDF claimable conference happening November 15 to hear her experiences in bringing a brand across a regional scale.
Purchase your ticket here: https://marketingmagazine.com.my/cmo2019/conference
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