“Dear Santa, this Christmas I wish that the 2017 KL SEA Games will see Malaysia finish No.1 on the standings!! Selfishly, I believe 2017 will be a HUGE sporting year for our nation and with Malaysia hosting the games and finishing top of the medal tally, it will naturally drive immense sports marketing traction which we will be able to reap from.”
On what his clients would ask more off…
“I am actually blessed with clients that LOVE sports and just get-it. However, I would like to wish for MORE clients to see that sports can do something that any traditional advertising or media platform cannot achieve.”
Stuart added that his hopes for the New Year was to see more sports marketing talent coming through the system.
“I do feel the new generation coming into the working world, needs to couple the great education they obtained and the modern & creative outlook they possess, with an even stronger attitude (which I often find lacking) that will make them an invaluable asset to the sports industry.”
Tim added that within the industry he would like to see a ‘stronger desire to use insights to drive marketing actions’.
Serm Teck Choon, CtrlShift’s Country Head of Malaysia and President of the Malaysian Digital Association had this to say on the change in the industry he wished to see.
“One should realise that programmatic is not about cutting costs. We should pay more attention to relevance, response and results. We should also work towards integrating the online and offline data as combining them to provide a single customer view can unleash the power of data.”
Serm also added that he hoped the agency’s newly launched data-driven solution suite, r3, would play a key role in driving the growth of their business. He also shared that the agency would roll out more new and exciting products in 2017.
Is your company at your clients’ fingertips?
On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.
Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.
We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…
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Lending his voice for those on the client side Senior VP of Marketing at INTI International University & Colleges Timothy Johnson had two words to say on what he hoped to see more off from his agency in the 2017.
