35 years of advertising / brand strategy & insights experience across large Asian markets (India, China, Indonesia and now Malaysia)

Inspired brand and creative development for hundreds of campaigns for multinational as well as domestic companies across almost every business sector: CPG, technology, automotive, finance, hospitality, home appliances and healthcare; non-profit and government

Interpreter of consumer and cultural trends, drawing out actionable insights for business; pioneered marketing effectiveness culture at agencies and marketers across India, China and Indonesia.

Committed to education and training: taught full courses / delivered presentations at business and advertising schools across continents – Harvard, Cambridge, Northwestern (Kellogg), University of San Francisco, Syracuse University, University of New South Wales, London Business School, University of Notre Dame, Australian National University, Peking University, China Europe International Business School, and Kedge Business School; trained two generations of strategists in agencies in cultural branding and marketing effectiveness

Over 150 published articles and journal / conference papers; columnist for Shanghai Daily, China International Business, MxM India

Author of six books on creativity, culture and marketing, including China’s Creative Imperative (Wiley), Raw – Pervasive Creativity in Asia (Clearview) and The Future of India’s Rural Markets (Emerald)

12-time winner of WPP’s Atticus awards for original thinking in marketing services, including three Grand Prix; Best paper wins at International Entrepreneurship Forum conference and Market Research Society of India
conference.