Geometry Global goes through identity change

Geometry Global unveils new brand identity and logo

Geometry Global has unveiled a new brand identity reflecting the changes it has gone through since it was launched in 2013.
The new identity was created in-house by the Geometry team in Hamburg, Germany. It includes a new logo word mark and monogram, a vibrant new color palette and a set of symbols that represent diverse disciplines and expertise coming together to solve problems.
“A lot has changed in five years. Our world has become more digitized and fractured, and brands are thinking more about how to optimize their sales in an omni-channel world,” said Steve Harding, Global CEO.
“Geometry has evolved to meet these needs, and our new branding is a reflection of this evolution. It says we are a modern, omni-channel agency – a diverse, curious, fun company that is confident and ambitious for the future,” added Steve.
“We’ve evolved our offerings in Asia Pacific over the past few years to respond to the region’s fast-changing market dynamics. We are better positioned than ever before to support our client’s growth and seize the opportunities ahead of us,” said Diana Cawley, Asia Pacific CEO.
“Timing is perfect for this rebranding as we have grown and achieved milestones beyond our expectations. It not only reflects how we look but also our renewed confidence, spirit and energy of who we are and where we want to go,” further commented Geometry Malaysia’s CEO, Kenny Loh.

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