Dentsu strengthens its sports network

(marketingmagazine.com.my) – Dentsu Sports Asia (DSA), a subsidiary of Dentsu Inc. (Dentsu), has collaborated with Sportswork Group as the co-exclusive sponsorship agencies for the 29th Southeast Asian Games (SEA Games), which will be held from the 19th to 31stAugust 2017 in Kuala Lumpur.

As the overall project manager for the 29th SEA Games in Kuala Lumpur, Sportswork has formed an exclusive strategic partnership with DSA to unlock and maximise potential sponsorship partnerships.

Through this appointment, DSA will exclusively manage all rights for Japanese, international and local companies for the 29th edition of the SEA Games, while working closely with Sportswork, who will focus their efforts on Malaysian government-linked companies.

Similarly, the appointment follows on from DSA’s successful work in the same capacity of the 27th SEA Games that took place in Myanmar in 2013.

“The SEA Games holds enormous popularity in this region and the 2017 Kuala Lumpur SEA Games in Malaysia will be astronomical. We are all looking forward to this amazing spectacle that will captivate Malaysia and the entire region of Southeast Asia,” said Stuart Ramalingam, Vice President at Dentsu Sports Asia, who is also responsible for the recent expansion of DSA’s business in Malaysia and its growing footprint across Southeast Asia.

Nicky Lim, Chief Executive Officer, Dentsu Aegis Network Malaysia added, “This is indeed a timely and exciting appointment for DSA as sports fever catches on with many world-class sporting events in the pipeline, including the SEA Games which serves as a fantastic marketing and branding platform for companies that wish to engage consumers through sports.

“In this regard, DSA continues to put Dentsu Aegis Network Malaysia at the forefront of sports marketing through our collaborative effort. We look forward to helping clients unlock opportunities created by converging DSA’s sports marketing capabilities with the network’s media, digital and creative communications services, in keeping with our mandate of delivering innovative business propositions for clients,” Nicky shared.

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