By The Malketeer VML’s Future Shopper 2025 shows APAC consumers demanding instant delivery, seamless journeys and genuine personalisation Shoppers in Asia-Pacific are no longer patiently clicking through clunky checkouts. VML’s latest Future Shopper 2025 report shows they’ve raced ahead – and too many brands are still stuck on the starting line. Across
The government’s new petrol subsidy, which reduces the price of RON95 to RM1.99 per litre for Malaysian citizens and grants e-hailing drivers an exemption from the standard 300-litre monthly cap, is expected to ease operating costs for ride-hailing operators. Whether the savings will translate into cheaper fares for passengers remains
A viral video from Kuala Lumpur International Airport 2 (KLIA2) has thrown a spotlight on the intersection of customer service, cultural sensitivity, and front-line workplace pressures in Malaysia’s travel hubs. The clip shows a tourist attempting to place an order at Starbucks KLIA2 using an AI translation app due to
Even staple products like rice and sugar can carry deep emotional resonance — and few marketers have demonstrated this better than Farhan Hafetz. With over 16 years in FMCG, Farhan has built a reputation for marrying cultural authenticity with modern innovation. At Jasmine Food Corporation, his leadership as the Head
By The Malketeer Pos Malaysia has appointed NP Digital Malaysia, the performance-marketing agency founded by Neil Patel, as its official media agency to turbocharge its digital presence and engagement. The move marks another leap in the postal service’s digital transformation journey, as it seeks to strengthen online visibility, grow parcel
When it’s too hard to choose between chocolate or coffee… Why not get both at the same time? Two homegrown icons, Secret Recipe and ZUS COFFEE, have teamed up to bring the ultimate dessert collaboration that Malaysians won’t want to miss. The ZUS Indulgence Cake, combining both cake and coffee
Jasmine Food Corporation, one of Malaysia’s most trusted household names, is taking a bold step into food distribution through a strategic partnership with Sudee Holdings Bhd, a brand under World Prominence Sdn Bhd. Best known for its innovative single spice cubes and dry cooking pastes, Sudee brings convenience and authentic
New festive-season playbook shows how precision targeting, early-access windows, and experience-led journeys—not blanket discounts—deliver +15–30% conversion lift and up to 35% lower cart abandonment. Netcore Cloud, a global leader in AI-powered customer engagement, today announced the release of its latest report, “Blueprint to Drive Exponential Festive Ecommerce Sales.” The report
Marketing became a science. We chased clicks. We fed the algorithm. And somewhere along the way, we forgot the people. Culture was pushed to the sidelines unless it came neatly packaged with metrics. We optimised for dashboards instead of dialogue. We spoke in CTRs and CPMs, not in stories and
By The Malketeer On 9 September in Johor Bahru, Malaysia marked a legal first: a company director was charged under the Geographical Indications (GI) Act 2022 for misusing a protected label. The accused, Lim Sen Thiam, 53, director of KK Tanom Coffee Sdn Bhd, pleaded not guilty to packaging 1,368
