By The Malketeer A Historic Milestone for Music and Tourism in the World’s Happiest Country Ed Sheeran has once again strummed his way into history books—not just for his chart-topping hits but for breaking cultural barriers. On January 24, 2025, the Grammy-winning artist became the first international artiste to perform in
By The Malketeer The Danger of Knee-Jerk Reactions in Marketing World Bank President Ajay Singh Banga cautioned global policymakers against rushing to respond to the flurry of executive orders and policy announcements from the Trump administration. His advice? Wait and see what actually gets implemented before making any drastic moves. For
By The Malketeer Mass Exodus of Advertisers, including Corporate Giants Toyota and Kao The resignation of Fuji Media’s chairman Shuji Kanoh and TV head Koichi Minato marks a pivotal moment in Japan’s media landscape. Following allegations of sexual misconduct involving former SMAP leader Masahiro Nakai, the broadcaster has been thrown into
By The Malketeer China’s Lunar New Year’s 9 Billion Domestic Trips is Redefining Consumer Behaviour and Marketing Opportunities Every year, China’s Spring Festival, or Chunyun, sees the largest human migration on the planet. This year, a staggering 9 billion domestic trips are expected, as millions of people travel home to celebrate
Recent years have seen an evolution in out-of-home (OOH) advertising, driven by technological advancements and shifting industry demands. One latest trend involves the use of 3D animation to create immersive visual experiences that look impressive on screen, but might not exist in real life. In Episode 4 of The NexGen
The best ‘ang pau’ you can receive this Chinese New Year is coming this February 19th. Our upcoming Making Good Presentations Great training gives its attendees a whole new perspective of what they can do with MS PowerPoint, one of the world’s most used MS Office programs in the corporate and
VJ, a Malaysian creative, culture hacker, change agent, influencer and Executive Creative Director of VaynerMedia Europe, Middle East and Africa, has been based in London for the past two years. This Taiping-born lad VJ Anand is one of Malaysia’s finest creative exports and he is now raring to return home.
By Andy Greenaway Les Binet and Peter Field (who both work at Adam & Eve, London) have been pouring over case studies from the IPA data bank. They have been pulling sales and brand-growth data from thousands of effectiveness award entries. Ten year’s worth. As a result of their analysis,
By The Malketeer From Scandal to Strategy: The Fallout of Ye’s Partnership Adidas and Puma, two of Germany’s iconic sportswear brands, are navigating a challenging road to recovery, with job cuts now on the table. For Adidas, the ghost of its high-profile fallout with Kanye West, now known as Ye, lingers.
By The Malketeer Crisis Management Goes Digital In an innovative response to safety concerns affecting Chinese tourism arrivals, Thailand’s government has deployed AI technology to directly address its key tourism market. Prime Minister Paetongtarn Shinawatra’s AI-generated Mandarin message marks a significant pivot in crisis communication and destination marketing. Breaking Language Barriers
