By The Malketeer In marketing, we’re taught to seek clarity. Forecasts, trend reports, tested formulas—they make us feel safe. But in the real world, especially now, certainty is an illusion. Markets shift overnight. Platforms vanish as fast as they rise. Consumer moods swing without warning. It’s unsettling. But it’s also
When a marketer has a vision, it often falls on the designer to bring it to life — visually, emotionally, and consistently. In the latest episode of The NexGen Show, creative designer Joshua Palmer opens up about the early days when he was handed a blank slate. No brand guidelines, no
By The Malketeer In a move set to supercharge Malaysia’s tourism ambitions, Scoot has inked a three-year strategic partnership with Tourism Malaysia—marking a timely alliance as the nation gears up for Visit Malaysia 2026 (VM2026). The memorandum of collaboration (MoC), signed at Scoot’s Singapore headquarters, will see both parties work
By The Malketeer In the lead-up to Merdeka and Malaysia Day, Astro is rolling out one of its most ambitious and heartfelt campaigns to date — “Inilah KITA, sehati bersama” — a month-long celebration of unity, culture, and local creativity. Running from 15 August to 16 September 2025, the campaign
By The Malketeer Airbnb is no longer just a platform for budget-savvy travellers or quirky stays—it’s now a major economic engine fuelling Malaysia’s post-pandemic tourism resurgence. A new report by Oxford Economics, commissioned by Airbnb, reveals that the home-sharing platform injected a staggering RM9.2 billion into Malaysia’s economy in 2024—equivalent
Linda Hassan, Group Chief Marketing Officer at Domino’s Pizza, is leaving the company after almost 16 years. She served her last day on August 4th, 2025. Linda first joined Domino’s Pizza as their Senior Manager Marketing in January 2010, steadily rising the ranks to Group Chief Marketing Officer for Malaysia,
By The Malketeer Anime, the once-underground Japanese art form, has burst into the mainstream—and nowhere is this more potent than in Southeast Asia. A newly released Dentsu Consumer Navigator report reveals a powerful insight: anime fandom is no longer “emerging”—it’s here, massive, and already reshaping how brands grow across Asia.
By The Malketeer In a time when travel has resumed its place as a source of joy and self-discovery, CIMB is asking Malaysians a powerful question: “What’s really stopping you from going?” Their latest campaign, Travel Only With CIMB, does more than sell a banking product. It gives your travel
By The Malketeer When a nation steps onto the world stage, everything from pavilion design to cultural storytelling is a statement. For Malaysia, Expo 2025 Osaka was supposed to be just that — a proud showcase of innovation, trade excellence, and cultural diplomacy. Instead, a cloud of controversy now looms
By The Malketeer Lessons from Jetstar Asia’s Final Flight After 20 years in the skies, Jetstar Asia’s farewell flight wasn’t just the end of a route—it marked the final chapter of a brand that once democratised Southeast Asian travel. “Today is the last day.” Those five words, spoken softly by
