In today’s world, the only currency that matters is attention. You can buy impressions and chase clicks, but none of it matters if people aren’t truly paying attention. And once you have it, the real question begins: what do you do with it? That’s the line between popularity and influence
What’s the secret to being a beloved Malaysian brand for nearly three decades? If you ask Secret Recipe, it’s that there really is no secret. Since 1997, the iconic brand has been serving up more than just slices of cake, quietly perfecting the art of staying relevant, irresistible, and everywhere.
By The Malketeer When a homegrown brand starts plotting its first moves into North Africa and South Asia, it’s no longer a “local chain” story — it’s a case study in ambition. Zus Coffee, Malaysia’s fastest-growing coffee chain, is doing exactly that. Co-founder and COO Venon Tian has confirmed plans
Japan’s iconic Kirin Brewery is making Malaysia its Southeast Asian command centre, signalling an ambitious push to win over a region where demand for quality alcoholic beverages continues to climb. The new Kuala Lumpur hub, set to open next month, gives Kirin the agility to spot local trends and launch
By The Malketeer VML’s Future Shopper 2025 shows APAC consumers demanding instant delivery, seamless journeys and genuine personalisation Shoppers in Asia-Pacific are no longer patiently clicking through clunky checkouts. VML’s latest Future Shopper 2025 report shows they’ve raced ahead – and too many brands are still stuck on the starting line. Across
The government’s new petrol subsidy, which reduces the price of RON95 to RM1.99 per litre for Malaysian citizens and grants e-hailing drivers an exemption from the standard 300-litre monthly cap, is expected to ease operating costs for ride-hailing operators. Whether the savings will translate into cheaper fares for passengers remains
A viral video from Kuala Lumpur International Airport 2 (KLIA2) has thrown a spotlight on the intersection of customer service, cultural sensitivity, and front-line workplace pressures in Malaysia’s travel hubs. The clip shows a tourist attempting to place an order at Starbucks KLIA2 using an AI translation app due to
Even staple products like rice and sugar can carry deep emotional resonance — and few marketers have demonstrated this better than Farhan Hafetz. With over 16 years in FMCG, Farhan has built a reputation for marrying cultural authenticity with modern innovation. At Jasmine Food Corporation, his leadership as the Head
By The Malketeer Pos Malaysia has appointed NP Digital Malaysia, the performance-marketing agency founded by Neil Patel, as its official media agency to turbocharge its digital presence and engagement. The move marks another leap in the postal service’s digital transformation journey, as it seeks to strengthen online visibility, grow parcel
When it’s too hard to choose between chocolate or coffee… Why not get both at the same time? Two homegrown icons, Secret Recipe and ZUS COFFEE, have teamed up to bring the ultimate dessert collaboration that Malaysians won’t want to miss. The ZUS Indulgence Cake, combining both cake and coffee
