MALKETEER

Luckin’s US$400m Blue Bottle Bet Signals the Next Global Coffee War

The global coffee battle just acquired a new layer of intrigue. China’s fast-growing Luckin Coffee is reportedly close to acquiring cult speciality brand Blue Bottle Coffee in a deal valued at just under US$400 million, according to Fast Company. If completed, the acquisition would mark Luckin’s most ambitious attempt yet

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Julie’s Biscuits Turns Raya Storytelling into Something Deeper

Most Raya films chase the same emotional notes: reunion, forgiveness, and the familiar rush back to kampung. Julie’s Biscuits, however, has spent the past few years quietly steering its festive storytelling in a different direction — inward. Its latest Raya film, “Kenangan Tu Ke Mana”, doesn’t begin with celebration. It

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Two Runaway Horses Just Delivered Singapore’s Best Out-of-Home Campaign

At 11.20am on an otherwise ordinary weekday morning, Singapore’s Pasir Ris experienced something media planners spend months dreaming about: complete attention. Two runaway horses. No billboards. No programmatic buys. No influencer seeding strategy. Just two stallions galloping down Elias Road and Pasir Ris Drive 3, instantly hijacking every screen, conversation

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TBWA HAKUHODO Built an AI Radio That Replays Yesterday

Artificial intelligence is often marketed as a technology of acceleration — faster decisions, smarter automation, predictive insights. But in Japan, creative agency TBWA HAKUHODO has taken AI in an unexpected direction: backwards. Instead of predicting tomorrow, their experimental device, Radio TimeMachine, allows elderly listeners to turn a dial and return

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A Trusted Newsroom Faces an Unexpected Internal Crisis

Independent Malaysian news portal Malaysiakini has disclosed that RM3 million of company funds were allegedly diverted by former key employees into suspected unlicensed investment schemes, triggering a police investigation and raising broader questions about financial oversight within media organisations. According to a statement issued by the board of Mkini Group

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KLIA Ekspres Campaign Turns Passengers into People

In the race to attract the next wave of global travellers, Malaysia’s airport rail link operator is betting on something surprisingly simple — people. Express Rail Link (ERL), operator of KLIA Ekspres and KLIA Transit, has renewed its partnership with creative agency BLWN for a second consecutive term, extending a

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PLUS Lets Humanity Drive This Ramadan

Every Ramadan and Raya season, Malaysian brands seem to compete in the same emotional Olympics. The brief is almost predictable: tug the heartstrings, deliver the twist ending, and cue the tears just in time for buka puasa. This year, however, PLUS Malaysia has chosen a very different route. Instead of

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Bite the Damn Burger, Chris Kempczinski

When the CEO won’t swallow his own product, the brand chokes a little too. AdWeek recently carried a sharp, unsparing account of Chris Kempczinski gamely attempting to eat his company’s newest flagship burger on camera. It should have been a lay-up. Instead, it became a small but telling parable about

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