By The Malketeer By November, the ad world could look very different. Omnicom’s US$13.5 billion acquisition of Interpublic Group (IPG) — now awaiting its final EU approvals — will crown the merged giant as the world’s largest marketing network. Combined revenues north of US$20 billion will place it ahead of
By The Malketeer A browser without an address bar? That’s how Sam Altman announced OpenAI’s latest move this week — ChatGPT Atlas, a browser built around its famous chatbot rather than on top of the old search bar. Atlas isn’t just another Chrome look-alike. It ditches the address bar entirely,
By The Malketeer When Apple drops a brand film, the world pauses. But this time, the pause feels deeper. The company’s new global campaign, Great Ideas Start on Mac, carries the voice of the late Dr Jane Goodall — a woman who spent her life teaching us that creativity isn’t
By The Malketeer In a season often marked by sparkle and spectacle, MR.DIY chose to tell a quieter story. “A Gift of Light” follows two siblings who learn that forgiveness can glow brighter than any lamp. With one small act—a heartfelt apology—the film captures the emotional essence of Deepavali: the
By The Malketeer When most agencies talk about integration, it’s a tagline; for GrowthOps Asia, it’s the business model. While the rest of the region’s advertising market shrank in 2024, GrowthOps Asia bucked the trend —posting double-digit growth and lifting margins by more than half. The magic is in a
By The Malketeer Malaysia’s EV story just got even more interesting. For years, the electric vehicle conversation here has felt like a dinner table topic for the urban elite: something to discuss over oat lattes, not a real buying decision. But when Proton publicly teased an EV between RM60,000 and
By The Malketeer For the first time in human history, more than six billion people are online and nearly 5.7 billion are active on social media. That’s two out of every three humans on the planet scrolling, liking, sharing, and increasingly generating with AI. Welcome to the age of the
By The Malketeer When a cyberattack takes down a brewery, you don’t just lose a few servers — you risk losing your spot at the bar. Asahi Group, Japan’s beverage giant and the maker of Super Dry beer, has found itself in an unusual hangover: five days without digital systems
By The Malketeer When a homegrown brand starts plotting its first moves into North Africa and South Asia, it’s no longer a “local chain” story — it’s a case study in ambition. Zus Coffee, Malaysia’s fastest-growing coffee chain, is doing exactly that. Co-founder and COO Venon Tian has confirmed plans
By The Malketeer VML’s Future Shopper 2025 shows APAC consumers demanding instant delivery, seamless journeys and genuine personalisation Shoppers in Asia-Pacific are no longer patiently clicking through clunky checkouts. VML’s latest Future Shopper 2025 report shows they’ve raced ahead – and too many brands are still stuck on the starting line. Across
