Putrajaya may soon revisit one of the most defining workplace policies of the pandemic era — work-from-home (WFH). The Malaysian government is studying the feasibility of implementing WFH arrangements for civil servants as rising global energy prices and geopolitical tensions begin to ripple across economies worldwide. The proposal is expected
Beginning 14 April 2026, financial services advertisers targeting Malaysian consumers on Google platforms will be required to complete a Financial Services Verification (FSV) certification. The move is designed to ensure that only legitimate, licensed financial providers can run ads related to banking, loans, investments, or other financial services. On the
Spritzer has chosen to do something more mischievous this year for Hari Raya. Instead of tugging heartstrings, the Malaysian bottled water brand has turned the Raya kitchen into a musical stage — complete with rhymes, pantun, suspicion from an auntie, and a chorus built around an unlikely ingredient: sparkling water.
Not long ago, TikTok was dismissed as the noisy playground of teenagers dancing into their phones. Today, it appears to be something far more consequential. According to the TikTok Socioeconomic Impact Report 2025, the platform contributed RM20 billion in gross value added to Malaysia’s economy last year and supported more
Every Hari Raya season in Malaysia comes with its own soundtrack. Radios spin familiar tunes. Shopping malls loop festive jingles. Families drive home with a Raya playlist humming in the background. This year, AirAsia has decided to join the chorus—not with a typical advertisement, but with a full-blown festive anthem.
For years, marketers across Asia-Pacific have been told the same truth: the brands that win balance short-term sales activation with long-term brand building. Yet a new report from WARC and LIONS suggests that while marketers understand this principle intellectually, most organisations still struggle to execute it in practice. The study,
Sometimes the most powerful regulatory action begins not with a boardroom debate or industry conference, but with one person deciding something simply isn’t acceptable anymore. That is exactly what happened in a recent case highlighted by Free Malaysia Today (FMT), when UK-based Malaysian paediatrician Dr Ayne Zarof successfully pushed for
Airlines spend millions trying to engineer “brand love.” Loyalty programmes. Cabin upgrades. Endless advertising promising comfort at 35,000 feet. But occasionally, the most powerful brand story arrives not from a marketing department but from a child with a crayon. That is the unlikely origin of “Pilot Parker: A Story of
In Malaysia’s annual wave of Hari Raya brand films, many follow a familiar formula: warm family reunions, laughter around the dining table, and a sentimental closing line about togetherness. But occasionally, a story chooses a quieter path — one that trades spectacle for something far more intimate. Zurich Malaysia’s latest
At first glance, it looked like political theatre. A government official on horseback at Mount Rushmore, speaking sternly into the camera about law and order at America’s borders. The message was simple and cinematic: break our laws and you will be punished. But what began as a dramatic government advertising
