By The Malketeer If someone told you a decade ago that digital advertising fraud would one day rival the global drug trade, you would’ve laughed. Yet here we are. Ad fraud has quietly become one of the world’s most profitable organised crimes. Bot networks, fake traffic farms, spoofed websites, invisible
By The Malketeer If you feel the world has become noisier but not wiser, you’re not imagining it. We scroll faster, judge quicker, and copy trends before questioning them. In marketing rooms once fuelled by curiosity, we now see more dashboards than debates and more instant opinions than original thinking.
By The Malketeer OpenAI’s Sora has officially touched down in Southeast Asia, and Thailand is among the first to get it. Not Tokyo. Not Seoul. But Bangkok. That’s a subtle yet electrifying signal: the cultural gravity in this region is shifting. And it isn’t just about tech — it’s about
By The Malketeer You don’t have to like Donald Trump to learn from him. You don’t have to vote for him, quote him, or applaud him. But if you’re in marketing, communications, branding, politics, public influence, or culture–building, you ignore him at your own peril. Trump is many things, depending
By The Malketeer You know the usual beer advertising formula, featuring slow-motion pour and sun-kissed foam. Friends laughing on a rooftop somewhere in Bangsar South. Cue guitar riffs and a knowing cheer. Brewlander just lobbed that playbook into the recycling bin. The Singapore craft brewery has launched a campaign with
By The Malketeer When a brand decides to go big, most settle for loud digital ads and a splashy promo. Subway Malaysia, however, parked a giant bursting sandwich bag outside Lot 10, drilled six lubang jenguk into it, and dared Malaysians to be kepo. Not subtle. Very Subway. This is
By The Malketeer McDonald’s Malaysia could easily have launched its Thai green curry burger with stock visuals of basil leaves, silk fabrics and temple silhouettes. A “safe” route. Polite. Predictable. Instead, they asked a bolder question: What if Thai cuisine met Malaysian humour in a back-alley food-fight between horror, TikTok
By The Malketeer There’s a quiet power in timing. When a global giant chooses to refresh its identity after almost 25 years, it’s never cosmetic — it’s cultural. PepsiCo has rolled out a brand-new corporate identity, and yes, the headlines are buzzing about the smile. But behind that curve is
By The Malketeer Reinhold Messner never carried oxygen. He carried conviction. He didn’t just climb mountains — he changed how the world thinks about climbing them. The Italian mountaineer from South Tyrol is credited with redefining high-altitude mountaineering. No bottled oxygen. No fixed ropes. No giant teams hauling ladders and
By The Malketeer If most car ads are polished test drives through scenic valleys, Jeep just decided to take a detour through stand-up comedy. And in the passenger seat? Iliza Shlesinger — comic, mom, and the first person bold enough to suggest that the 2026 Grand Wagoneer might just be
