Malaysia’s advertising market has crossed a psychological threshold. Digital is no longer the future, the challenger, or the “fast-growing segment”. It is the market. By 2024, digital media already commanded 77% of total adex, according to MAGNA. Social media alone accounted for 41%, followed by search at 24% and other
The Malaysia Digital Economy Corporation (MDEC) has issued an open request for proposal (RFP) to appoint a new social media agency, as it looks to strengthen its digital presence and audience engagement across key platforms. Open to Malaysian-registered agencies, the RFP calls for strategic and creative social media services that
Lunar New Year is a season of movement — families returning home, conversations unfolding around the table, and rituals repeated with renewed meaning. For 2026, Nespresso leans into that spirit with With Love, a Lunar New Year collection inspired by the Year of the Horse, a symbol of vitality, renewal
In another era, a slightly untidy fingernail in a poster would have passed unnoticed. Today, it becomes a talking point, a meme, and—inevitably—a marketing case study. That is precisely what unfolded when a netizen zoomed in on a Gigi Coffee poster at Pavilion KL and called out the model’s “messy”
For years, marketers were told that artificial intelligence would unlock efficiency, creativity and scale. What few were warned about was this: when AI slips, brands — not algorithms — take the reputational hit. That reality landed hard this week as Malaysia, France and India simultaneously moved against Elon Musk’s Grok
China’s BYD overtaking Tesla as the world’s largest electric-vehicle seller in 2025 was not just a global headline. It was a signal that the EV race has entered a new phase—one defined less by technological spectacle and more by scale, affordability and execution. For Malaysia, this shift arrives at a
The closure of DarSa Fried Chicken’s (DFC) Bangi outlet has been greeted online with a noisy mix of schadenfreude, moral judgement and political point-scoring. But for marketers and brand leaders, the episode is less about karma and more about what happens when a brand confuses momentum with meaning. DFC did
On 3 January, Bukit Bintang will glow a little brighter than usual. The Prime Minister Dato’ Seri Anwar Ibrahim will be there. Oscar-winning actress Tan Sri Michelle Yeoh will be there. Cameras will roll. Lights will shimmer. A parade will march. Malaysia will officially announce to the world: Come visit
For years, Malaysia’s economic story was told through scale: factories, headcount, cost efficiency. By 2026, that narrative is decisively shifting. What now matters is capability — specialised, high-value, and digitally fluent. And the country’s talent market is beginning to reflect that recalibration. According to Randstad Malaysia’s 2026 Market Outlook &
Advertising has always had a complicated relationship with humour. It sells with it, disarms with it, occasionally hides behind it—but rarely turns the joke inward. Cards Against Advertising, a new parody card game launched by Mumbai-based independent agency Motley, does exactly that: it holds up a mirror to agency life
