By India Fizer In a world where every brand wants to “join the conversation,” Chloe Wren, Senior Strategic Planner at BETC Paris, argues that true cultural relevance is about curating what matters. She explores how brands can uncover their authentic place in culture, build enduring connections, and turn fandoms into
Broadsign, developer of the leading digital out-of-home (DOOH) advertising platform, has announced a strategic partnership with Audience360, Australia’s premier provider of local first-party data solutions. This collaboration will transform DOOH audience targeting capabilities for buyers by integrating Audience360’s exclusive, high-intent data segments with Broadsign’s comprehensive programmatic advertising platform. The partnership
When most universities talk about AI, they speak in terms of tools, courses or labs. Multimedia University (MMU) took a different path. It made AI part of its DNA. “AI isn’t a department, it’s not a lab, and it’s not just a course,” says Professor Dato’ Dr. Mazliham Mohd Su’ud,
Kunal Sinha and Sandeep Joseph both worked in Ogilvy India with the late, great Piyush Pandey. Kunal was in the strategic planning team and worked closely with Piyush on multiple campaigns. Sandeep’s company was acquired by Ogilvy and he headed Ogilvy Interactive after the dotcom crash, from 2001 till 2004.
By India Fizer When culture moves at the speed of a scroll, timing and authenticity are everything. RG Logan, Chief Strategy Officer at Grey New York, unpacks how the best agencies help brands stay relevant without losing their identity, and why consistency is the secret to lasting cultural impact. Brands
What does it really take to win? We ask Stanley Clement, CEO of MBCS & Ensemble Malaysia, whose team just pulled off a rare triple crown this year – The APPIES, YouTube Works and Effie Agency of the Year. But behind all the applause lies something less glamorous… discomfort. The
By Dr Rais Hussin There are moments when protocol collides with principle. Trump‘s visit to Kuala Lumpur, staged with spectacle, was one such moment. Too many Malaysians it felt like the surrender of moral authority. EMIR Research has consistently argued that Malaysia’s strength lies in credible neutrality, dignity in the
Darlie has once again redefined innovation in oral care with the launch of the upgraded Darlie Charcoal Spiral Graphene toothbrush – the first toothbrush in Malaysia with LightActiv technology that harnesses the bacteria-fighting power of graphene. While its charcoal bristles are already known for their anti-bacterial properties, the addition of
TBWA\Malaysia has been appointed as the lead creative agency for Wipro Unza, the leading personal care FMCG company in Malaysia, following a highly competitive pitch held in August 2025. The two-year partnership covers the Fragrance and Kids categories, marking TBWA’s first collaboration with Wipro Unza Malaysia. The agency will oversee
By The Malketeer If you feel the world has become noisier but not wiser, you’re not imagining it. We scroll faster, judge quicker, and copy trends before questioning them. In marketing rooms once fuelled by curiosity, we now see more dashboards than debates and more instant opinions than original thinking.
