In the newest episode of The NexGen Show, Prof. Harmandar Singh sits down with Anson Goh, a rising star in the marketing world whose career trajectory has been nothing short of inspiring. From his humble beginnings as a digital marketing executive to a regional performance marketing lead for a global
By Claudian Navin Stanislaus Influencer marketing has become the miracle elixir every brand and marketer now swears by. Drop two creators in any media plan, and the metrics bloom. Make it the trending two, and the pitch is won. As if influencers next to anything guarantees a sale. Influencers now
By The Malketeer When a legacy media brand decides to rewind and relaunch, it usually means one thing: the audience has moved, and the brand needs to catch up. This week, Media Prima Audio did exactly that by bringing back Kool FM — not as a nostalgia act, but as
By The Malketeer New York has seen polished billionaires, smooth technocrats and media-made figures ascend to power. But in 2025, the city chose something very different. It chose a boyish, South Asian, Muslim socialist-leaning politician from Queens — Zohran Mamdani, armed not with a corporate war chest, but with community
IPG Mediabrands’ bespoke unit, Azure, partnered with RHB Banking Group to bring to life Light It Together, a heartwarming Deepavali campaign celebrating the power of Malaysians uniting as one. The #LightItTogether social-OOH activation launched over the Deepavali period, inviting Malaysians to light a virtual diya (lamp) through RHB’s Instagram page,
IPG Mediabrands maintains its position as the leading media network in Malaysia on RECMA’s latest qualitative evaluation. This marks the network’s dominance on the rankings for a 10-year period. IPG Mediabrands as an agency group leads the evaluation with a total of 42 points, 6 points ahead of the closest
Jasmine Food Corporation today proudly announced the launch of Jasmine Oppa Rice, marking a new milestone as Malaysia’s first local brand to introduce Korean-style rice, specially crafted for authentic Korean dishes. As K-pop and Korean culture continue to captivate Malaysians, from the music we listen to, the dramas we watch,
By Mohamed Salim, Head of Strategy, Media, dentsu Malaysia In Malaysia, money no longer jingles or folds, it pings. You notice it in the little things, the empty wallets in handbags, the dusty coin trays at mamak stalls, children now expecting a QR code instead of an ang bao. Almost
Malaysian public relations and strategic communications agency Perspective Strategies brought home two Gold and two Silver Awards at the Public Relations Global Network (PRGN) 2025 Best Practice Awards held recently in Nairobi, Kenya. The wins spanned four categories, namely the Communication to Gen-Z and Influencer Campaigns categories, which secured two
By The Malketeer If someone told you a decade ago that digital advertising fraud would one day rival the global drug trade, you would’ve laughed. Yet here we are. Ad fraud has quietly become one of the world’s most profitable organised crimes. Bot networks, fake traffic farms, spoofed websites, invisible
