By The Malketeer Malaysians don’t simply “do” 11.11 anymore. We turn it into sport. One eye on vouchers. One thumb on livestreams. One ear on influencers shouting “lagi murah!” And somehow, the brain still remembers to check out before the timer runs out. But this year’s 11.11 showdown wasn’t just
By The Malketeer Six seconds. That’s all STING needed to energise Southeast Asia — and, frankly, that’s all most of us get now before people scroll on. Forget brand monologues. Forget sentimental epics for every campaign. STING’s six-second blitz 18 rapid-fire video campaign with Leo Thailand isn’t just a creative
By The Malketeer A recent advertisement in North London stopped the internet in its tracks. A wealthy family wasn’t hiring a nanny, childcare expert, or early-learning specialist. They wanted someone to “guide a one-year-old on his first steps to becoming an English gentleman.” The pay? £186,000 a year — roughly
By The Malketeer Every so often, the Booker Prize reminds us of something the marketing industry forgets in its chase for “thumb-stopping content”: real stories don’t need polish. They need truth. This year, that truth came from David Szalay, the British-Hungarian writer who picked up the 2025 Booker Prize for
Boycotts used to be an occasional tremor in the marketplace. Today, they feel like a weekly weather report. In Malaysia, we’ve entered an era where purchasing power has become a moral weapon. Every ringgit spent carries an ethical signature. Every cup of coffee, every subscription, every sneaker brand now comes
In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD has leapt to #1 in Asia Pacific and continues to dominate in Southeast Asia. With top-three rankings in nine of 11 Asia Pacific markets and quali shares
By Prof Harmandar Singh – Chairman, Malaysian Media Conference (MMC) 2025 Once upon a time, marketing was about mass. Mass reach. Mass impressions. Mass delusion. But 2025 changed the playbook. The Malaysian Media Conference (MMC) didn’t just talk about audiences; it talked about tribes. Real people bound by belief, behaviour
By The Malketeer There are policy decisions that rattle industries. Then there are those that quietly shift habits, culture, and marketing behaviour — often with deeper ripples than first assumed. Thailand’s new enforcement on afternoon alcohol restrictions sits firmly in the second category. Under updated rules, anyone caught drinking —
By The Malketeer PETRONAS has named Arni Laily Anwarrudin as its senior general manager of strategic communications, effective 1 November 2025 — signalling a sharpened, more integrated communications agenda as Malaysia’s national energy company steps deeper into its PETRONAS 2.0 transformation era. In her expanded remit, Arni now oversees enterprise-wide
By The Malketeer 2025 felt like an entire decade packed into twelve frenetic months. AI sprinted faster than anyone planned. Budgets tightened. Brands became more cautious than creative. And yet — audiences evolved faster than both. If 2024 was the year we “experimented with AI,” then 2025 was the year
