By The Malketeer When most car launches follow a predictable script of glossy ads and showroom unveilings, Havas Malaysia decided to play by a different rulebook. For the Proton e.MAS 5, the agency created the MISI 5 Tour — a campaign that asked a simple but radical question: What if
GrowthOps Creative has launched a new dedicated studio to power CelcomDigi’s end-to-end marketing execution, consolidating previously fragmented agency functions into a single integrated team. The move reflects a growing industry shift toward embedded creative models that prioritise agility, efficiency, and scale. The over 30-person strong studio, built in under 60
By The Malketeer There was a time when the intimacy of a podcast was its currency. A human voice in your ear, sharing thoughts, laughter, or the occasional sigh that made you feel part of a real conversation. That time is now under siege. Artificial intelligence has found its next
I’d like to talk to you about Social Media. The most buggered-up and misunderstood element in contemptuous marketing (Contemporary, surely? Ed). I mentioned some time ago that I attended a University BA show in media and advertising where many of the students were producing 30” TV spots for their brand
Datuk Lai Shu Wei has led Sime Darby Property Berhad through a critical revival: unifying teams, embedding customer accountability, and driving massive campaigns. With roots in FMCG, telecom and banking, his strategic clarity and discipline have positioned the brand as a purpose-driven developer. At the 21st Malaysia Media Conference on
Oral care brand Fresh & White pays homage to East Malaysia by celebrating its talented people, culture and their homeland. Launched this month, the regional campaign is led by a lively video ad starring popular Bornean singer, Hairee Francis, leading a flash mob as they sing and dance to a
McCann Worldgroup India is proud to announce the first-ever Diwali Campaign for L’Oréal Paris with the belief that Diwali shines where you shine. Conceptualized, developed and executed by Prasoon Joshi, Chief Creative Officer & CEO of McCann Worldgroup India, along with the McCann team, the campaign celebrates the light that
In a move that will send ripples across Malaysia’s marketing and branding community, Rudy Khaw has departed from his role at AirAsia Brand Co. Though the company has yet to release an official statement, the news has sparked speculation about what the transition could mean for both Rudy’s next chapter
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In a bold move to champion sustainability and mental well-being, L’Oréal Groupe in Thailand has launched “Beauty Inside Out”, a social impact initiative that transforms expired cosmetic products into tools for art therapy. Instead of being discarded, thousands of expired beauty products were repurposed into art therapy kits designed in
