Somewhere between a toddler’s sticky fingers and a parent’s despair, a 90-second earworm turned into a US$400 million company. Not a superhero franchise. Not a gaming platform. But a children’s song that goes doo, doo, doo, doo, doo, doo. It’s tempting to laugh at Baby Shark as just another internet
On most mornings, readers across India flip open Hindustan Times (HT) expecting the familiar blue masthead that has anchored the newspaper for nearly a century. But on 19 November 2025, they encountered something no one had ever seen before: Hindustan Times had become Rajinikanth Times. Not for a film release.
Long before the age of smash burgers and monochrome burger joints claiming, “artisanal perfection”, the Whopper was already doing something unfashionably simple: being itself. Flame-grilled, unapologetically smoky, a little messy, and unmistakably honest. But somewhere between viral menu hacks and fast-food fads, the Whopper—an icon with five decades of global
I first met Neil French at the Wine Bar in Wisma Stephens. Somewhere between copy, courage and cigarettes. Not a stage. Not a seminar. Not a jury room with lanyards and name tags. Just a bar. Low lights. The smell of cigarettes. And the low thrum of advertising egos trying
Astro, Home of Originals, continues to push creative boundaries beyond the screen with the official reveal of its striking “Generasi: Perfect 10” lenticular out-of-home (OOH) installation at KLCC Convex Crossing, created in collaboration with Naga DDB Tribal. The immersive display, featuring lead characters Ezie and Victoria, challenges viewers with a
Every year, the Prosperity Burger returns like clockwork — a dependable seasonal cue somewhere between nostalgia and menu economics. This year, McDonald’s Malaysia did something quietly clever and meaningul. It took a product that Malaysians already love and lifted it 200 metres into the sky, wrapped it in charity, and
Brands have spent the past two years racing to out-AI one another. Every campaign is “powered by”, “built with”, or “enhanced through” some new model promising frictionless convenience. In their latest work, Nescafé Thailand and Leo Burnett Thailand decided to flip the cultural script entirely. They asked a deceptively simple
Neil French has passed away. The industry has lost one of its sharpest minds and most influential storytellers. His career stretched from wild beginnings to global creative leadership, yet he will always be remembered for one thing above all: the power of his writing. He helped build Asia’s creative confidence.
On a humid Jakarta afternoon, a crowd gathers in front of City Plaza. Nothing unusual—until a 30-metre billboard suddenly dissolves into the skyline behind it. A bubble tea tsunami pours down the façade. A dinosaur peeks between buildings. A space-time portal opens where a static poster used to be. Nobody
Here’s a truth we don’t talk about enough —Malaysia is quietly stepping into its biggest demographic transformation since Merdeka. By 2048, one in seven Malaysians will be an older adult. Not “senior citizens” in the old sense of the word — but a new generation of older Malaysians who are
