Neil French has passed away.
The industry has lost one of its sharpest minds and most influential storytellers.
His career stretched from wild beginnings to global creative leadership, yet he will always be remembered for one thing above all: the power of his writing.
He helped build Asia’s creative confidence.
Long before global networks shifted their focus to this region, Neil was already raising the bar here and proving that world class ideas could be born in our markets and our cultures.
He showed generations of creatives that a strong idea does not need noise. It needs clarity. It needs honesty. It needs rhythm.
His long copy for brands like Chivas Regal, XO Beer and Singapore Airlines set a standard that shaped how agencies across Asia approached craft.
Neil believed that words matter. He believed that intelligence sells. He believed that good writing respects the reader.
He could be fierce.
He could be unpredictable. He could challenge a room within minutes.
Yet he always pushed people toward better thinking and cleaner expression.
That was his real legacy.
A giant has gone. The lessons remain.
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The APPIES is where Malaysia’s boldest campaigns, brightest ideas, and most impactful storytellers take the stage.
More than an awards show, it is the industry’s ultimate platform for creative, media, digital and marketing excellence, where live presentations meet live judging.
This is your chance to showcase work that moved audiences, shaped conversations, and delivered real results.
From breakthrough brand campaigns to innovative digital experiences, the APPIES celebrates the work that defines the future of marketing.
Step into the spotlight alongside the industry’s leading agencies, brands, creatives, strategists and changemakers.
Whether you are aiming for Gold, Silver, Bronze or the prestigious Best of the Best recognition, this is your moment to make history.
Your campaign deserves to be seen.
Your ideas deserve the stage.
Your work deserves the legacy.
KEY DATES
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