There’s a curious irony in India’s latest tech controversy: a government-built cyber safety app meant to inspire trust ended up triggering a nationwide trust deficit. The plan was simple on paper. All new smartphones would come preloaded with Sanchar Saathi, a state-run cyber safety app that helps users verify handset
There are policy changes. And then there are marketing signals disguised as policy changes. Thailand’s decision to temporarily lift its decades-old afternoon alcohol sales ban — a rule that puzzled tourists almost as much as currency exchange counters with no small notes — is more than a regulatory tweak. It
The ink is barely dry on the Omnicom–IPG paperwork and already the industry feels like it has run a 10 kilometre sprint in office shoes. Overnight, the largest advertising holding company in history has taken shape, with Omnicom swallowing IPG in a deal valued at around US$13 billion and promising
By India Fizer Yamamoto’s CCO argues that brands must earn their place in culture, not assume it. In an era where every brand wants to “join the conversation,” Michael Stelmaszek, Chief Creative Officer at Yamamoto, thinks it’s time for a reality check. In conversation with AdForum, he shares how Yamamoto
Every December, Malaysia shifts from shopping mode into showtime. Retail spaces stop functioning as ordinary commercial venues and begin performing as full-scale stages. Set design, lighting, scent, sound and spatial flow work together with deliberate precision. Malls no longer aim only to sell products. They aim to make Malaysians feel
RHB Banking Group has launched Ms Adventures, a first-of-its-kind romcom mini-series created to inspire today’s travel-savvy audience. Blending humour, adventure, and a touch of romance in a fresh, mobile-first format, the series promises to entertain viewers with relatable moments and unexpected twists. Shot on location in one of Asia’s most
There’s a moment, somewhere between a capybara plushie and a Petronas tearjerker, when you realise something quietly radical happened in Malaysian marketing this year. Brands stopped shouting. And started belonging. For all the talk about AI, data lakes, and pipelines to nowhere, 2025 will be remembered as the year local
A new global forum celebrating the cultural and business impact of creative innovation in sports marketing The Cannes Lions International Festival of Creativity today announced LIONS Sport, a new global forum dedicated to the cultural and commercial power of creativity in sport. Taking place 24–25 June 2026 during Cannes Lions,
There’s a moment in every tech story when the surface news — a memo, a delay, a headline — belies a deeper shift beneath it. OpenAI’s newly declared “code red” isn’t just Silicon Valley drama. It’s an early signal of how 2026’s AI race will shape the tools, platforms and
There’s a moment in every brand’s life when it stops apologising for being local. When it looks the world in the eye, clears its throat, and says: “Watch this.” Perodua has just had that moment. No fireworks. No stadium launch. No Silicon Valley cosplay. Just a quiet RM80,000 electric vehicle
