When Malaysia gears up for Visit Malaysia 2026, most marketers will instinctively think beaches, food, culture, and influencers posing with teh tarik foam like it’s a passport stamp. But beneath the predictable tourism playbook, something far more strategic is taking shape — a national push to brand Malaysia as one
There’s a silent rule in aviation branding: if you fly enough passengers, eventually you’ll have a crisis. But what happened to IndiGo over the last week wasn’t a crisis — it was a collapse. And collapses speak louder than campaigns. India’s largest airline — the carrier that flies six out
From sketchbooks and whiteboards, to award stages and culture shock, the latest episode of The NexGen Show spotlights a creative who has quietly but steadily carved out his place in the industry. Chris Chiang first entered advertising at just 20 and clocked nearly eight intense years in the business before
Trapper today announced the launch of Trapper Group’s Content Innovation Arm, a strategic expansion under its social media business pillar, Sticky Rice, designed to meet clients’ increasing need for high-volume, high-quality content designed for social, delivered at scale and at accessible costs. The initiative further bolsters Sticky Rice’s ambition of
KFC Malaysia brought the thrill of Johor Motorsports Racing (JMR) paddock directly to its outlet, making Malaysian motorsport more accessible to inspiring youth and reaffirming its long-standing partnership with JMR. This collaboration reflects KFC Malaysia’s enduring belief that nation building is powered by communities that thrive and young people who
Nando’s is unleashing PERi-BBQ, its first-ever barbecue finisher, with a launch that leans into mischief and mayhem under the line “Taste the wild side of BBQ.” PERi-BBQ isn’t a new heat level; it’s a basting that rides on your usual PERi-PERi order. “PERi-BBQ brings a fun twist to your usual
By India Fizer As American cultural dominance shows growing signs of fatigue, a new force is quietly, and powerfully, reshaping what the world wants. Eastfluence, a new report from TBWA\Asia and cultural intelligence unit Backslash, makes a bold case: Asia is now setting the tone for global aspiration. Far from a
There’s a line buried deep in a Reuters report that should make every marketer, regulator and CEO sit up straight: Meta reportedly made RM75.8 billion from scam ads in 2024. Not from premium placements. Not from brand safety compliance. But from scam ads — fake investment schemes, fraudulent online stores,
Locala, a global leader in omnichannel advertising solutions, announced the launch of Omni Planner in Singapore. This strategic advancement is designed to help marketers overcome the growing complexity of phygital consumer behavior—where 70% of consumers now expect a seamless experience across online, in-store, and social channels — and the growing
Ogilvy Group Malaysia today announced two senior leadership appointments effective 1 January 2026. Irene Wong, CEO of Grey Malaysia, has been named CEO, Ogilvy Group Malaysia, overseeing people, clients, and growth across Ogilvy and Grey. Graham Drew, Chief Creative Officer of Grey Malaysia, has been appointed Chief Creative Officer, Ogilvy
