By Kunal Sinha, Chief Knowledge Officer of Ampersand Advisory If 2025 taught marketers anything, it was that attention is both cheaper and trickier than ever. In Malaysia, Indonesia and Singapore, brands raced to be clever, earnest, extreme and occasionally tone-deaf, sometimes in the same week. Platforms kept mutating (hello, livestream commerce
There are movie promotions that try to charm audiences. There are others that chase outrage. And then, once in a while, there’s a campaign so sharply calibrated that it doesn’t need billboards, trailers or influencers at all — just a well-aimed invitation and a knowing smirk. That is exactly what
For much of the past half-century, global culture flowed in one direction. West to East. Hollywood to the world. Silicon Valley to everywhere. Paris, London and New York set the tone; the rest localised it. TBWA\Backslash’s Eastfluence report suggests that era is quietly, decisively ending. What we are witnessing is
The Public Service Department (JPA), together with industry delivery partner and programme lead Chamrun Digital, has completed an AI & Digital Leadership Programme to strengthen the public sector’s ability to design and deploy practical artificial intelligence solutions across government. Supported by the National Human Resources Development Institute (NHI) Korea and
Some years feel like transitions. For Malaysian marketers, 2026 is shaping up to be a point where expectations reset and growth is reconsidered through a more structural lens. The question is no longer whether change is coming. It is whether organisations have adapted to a world where success is defined
Astro has partnered with Naga DDB Tribal to conceive and execute the marketing campaign for its latest Astro Original series, The Exiled — a Malaysian reimagining of the iconic Hong Kong gangster drama genre. A Local Lens on a Classic Genre Set against a Malaysian backdrop, The Exiled follows the
The Association of Accredited Advertising Agents Malaysia (4As), together with The Edge Partnership Malaysia, has released its 2025 Salary and Charge-out Rate Survey, giving a current view of salary levels, charge-out rates, talent trends and agency workforce patterns across Malaysia. 4As President Tan Kien Eng said, “The 4As Salary Survey
Langkawi’s tourism story is no longer about recovery. It is about momentum — and what that momentum signals for Malaysia’s broader destination brand as Visit Malaysia 2026 (VM2026) approaches. In the first 11 months of 2025, Langkawi recorded more than 2.6 million airpassengers, a 13.8 per cent year-on-year increase, already
When Papa Zola The Movie crossed the RM10 million mark within its first week in cinemas, it did more than notch up a commercial milestone. It quietly rewrote a long-held assumption in Malaysia’s creative industry: that local animation works best when it plays safe, skews young, and avoids uncomfortable truths.
Born in Croatia and raised across multiple continents, Amira Mahathir’s journey into the Malaysian advertising industry was anything but linear. The daughter of a diplomat, her childhood was shaped by constant movement — from Canada to Switzerland, back to Malaysia, then on to Tokyo — giving her a global perspective
