What does a runaway monkey in the United States have to do with Malaysian marketers? More than anyone would like to admit. Earlier this month, authorities in St. Louis went looking for a group of vervet monkeys spotted near a public park. It should have been a routine animal recovery
Top row (L–R): Brenda Koh & Kar Mem Tan, Assistant Brand Manager, Etika Group; Pia Lisa, Marketing Manager, Etika Group; Moktar bin Wahid, Deputy Director Educational Resources and Technology Division, Ministry of Education; Amy Gan, Vice President of Marketing at Etika Sdn. Bhd., Agnes Rozario, Chief Content Officer, Astro; Norman
We spent years preaching “frictionless”. Tap, buy, deliver. Then Malaysia did what Malaysia always does. We went back to the store. Because retail is not just commerce. It is mood. It is ritual. It is therapy with a trolley. This is where AEON quietly wins. Families know the route. Parking,
TikTok has been named FIFA’s “Preferred Platform” for the FIFA World Cup 2026, marking the first time a social media platform has been given this designation for the world’s biggest sporting event. The partnership positions TikTok as a central destination for behind-the-scenes access, creator-led storytelling, and monetised match-adjacent content across
Assembly has completed the rebranding of all former ADK Global offices across Asia, bringing the network’s regional operations under a single brand, platform, and operating model. The move follows Assembly’s acquisition of ADK Global last year and marks the completion of the first phase of the merger. From January 2026,
Marrybrown in collaboration with PETRONAS Dagangan Berhad (PDB)’s convenience arm, Mesra Retail and Café Sdn Bhd (MESRA), has launched its latest drive thru at PETRONAS Station, Seksyen 15, Shah Alam as part of its network expansion. During the opening ceremony, CEO Daniel Lek Seong Chan, shared, “The launch of our
With Asia Pacific set to overtake North America as the largest consumer market in 2035 (Bain & Company with NielsenIQ), the CMO Council has appointed a new president to serve the region’s growing community of marketing leaders. Jamshed Wadia, a former head of marketing for Intel Corporation in APAC and
In a media landscape shaped by short attention spans, platform fragmentation and rising performance pressure, marketers are constantly asking the same question: what still works at scale? In Malaysia, the answer remains remarkably consistent — local drama. Despite shifts in consumption behaviour, drama continues to command attention, spark conversation and
By Sandeep Joseph #1 Outdoor works better when it isn’t animated, unless you’re at a traffic junction Digital out-of-home (DOOH) advertising in Malaysia is experiencing notable growth as brands increasingly embrace dynamic outdoor formats that combine the reach of traditional out-of-home with the flexibility of digital media. The Malaysian OOH
Malaysian Brands are not ready… Brand building in Malaysia has always been a trust business. You earn it slowly through consistent service, familiar codes, and years of showing up. Now AI has introduced a shortcut for the enemy. It cannot steal your brand. It can steal belief in it. Malaysian
