In today’s saturated digital landscape, brands across the Asia-Pacific region, particularly in Malaysia, are persistently seeking innovative ways to cultivate customer engagement that transcends mere interaction to foster lasting loyalty. Gamification, the application of game mechanics and incentives in non-game contexts, has emerged as a powerful strategy that transforms marketing
At £2.60 (RM13.70) a bar, a family-sized Cadbury Dairy Milk Oreo now comes with its own security detail. According to a recent BBC report, some UK supermarkets have begun locking chocolate bars in transparent anti-theft boxes. Not jewellery. Not baby formula. Not premium spirits. Chocolate. One London branch of Sainsbury’s
In a nation that celebrates a great deal of cultural and religious festivities, it’s hardly surprising that Malaysians love goodness: spiritually, culturally, and literally. With two major occasions in 2026 taking place back-to-back (Chinese New Year and Ramadan Raya), Lactel is poised to connect the celebrations as a symbol of
Malaysia is moving to regulate artificial intelligence — but not by copying Silicon Valley’s rulebook. Prime Minister Datuk Seri Anwar Ibrahim has confirmed that the government is drafting an Artificial Intelligence (AI) Governance Bill, placing ethics and moral accountability at the centre of the proposed legislation. Speaking during Prime Minister’s
The festive month is set to be sweeter and more colourful this year as Pos Malaysia unveils its limited-edition 2026 Hari Raya merchandise collection — a celebration of Malaysian traditions, childhood memories and the joy of coming together during Syawal. Offered through Pos Malaysia’s online store, Philatelic Bureaus and selected
Twelve hours. RM2.3 million in sales. 51,710 products moved. 5.42 million views. On 19 February, Khairul Aming did not merely host a TikTok live. He staged a real-time case study in how Malaysian creators are evolving into fully integrated consumer brands. For those still treating live commerce as a tactical
In a city where limited-edition toys can spark queues before sunrise, KFC Thailand has done something quietly subversive: it made the most desirable item in town represent someone who isn’t there. The campaign, titled “The Missing Figure: Student Sanders”, hides 30 collectible “Student Sanders” figurines across Bangkok. On the surface,
Naga DDB Tribal has announced a Collaborative Alliance with Amplitone, a Hollywood-trained sonic branding studio founded by Golden Horse Award winner Rendra Zawawi and Grammy Award winner Alvin Wee. The alliance strengthens the Naga Network ecosystem, expanding its capabilities to deliver fully integrated, multi-sensory brand experiences that fuse strategy, creativity,
The Malaysian Digital Association (MDA) has reaffirmed its commitment to credible, transparent and industry-trusted measurement standards with the reappointment of Comscore as its official Audience Measurement (Currency) Partner and Similarweb as its Market Insights Partner. The reappointments reinforce MDA’s long-standing role in stabilising reliable digital measurement frameworks as the industry’s
Ramadan ads in Malaysia often lean on nostalgia. This one leans on a child. Maybank Islamic has unveiled its 2026 Ramadan film, “Berkat Terasa Apabila Kita Bersama”, starring TikTok favourite Mohd Haris Mikael — the boy whose earnest, old-soul demeanour has quietly captivated Malaysian social media. But this isn’t stunt
