Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed new shortlists for 2026, marking the official kick off of Spikes Asia Week 2026. Shortlists have been announced across: Audio & Radio, Brand Experience & Activation, Creative Commerce, Direct, Film, Outdoor and Print & Publishing,
Conceptualised by its long-time creative partner, THE SHOUT GROUP (FCB SHOUT), RHB’s 2026 Raya film titled ‘Ruang Harapan’ (Hope) goes beyond the usual festive tropes to tell a deeply moving story of compassion, courage and above all, the transformative power of education. Inspired by the true story of Siti Rahayu
At first glance, it looked like political theatre. A government official on horseback at Mount Rushmore, speaking sternly into the camera about law and order at America’s borders. The message was simple and cinematic: break our laws and you will be punished. But what began as a dramatic government advertising
The global coffee battle just acquired a new layer of intrigue. China’s fast-growing Luckin Coffee is reportedly close to acquiring cult speciality brand Blue Bottle Coffee in a deal valued at just under US$400 million, according to Fast Company. If completed, the acquisition would mark Luckin’s most ambitious attempt yet
By Ron Graham If I was to pick one word to sum up out of home media in Malaysia, it would be Frustrating. It is frustrating to buy, sell, report, measure or otherwise manage media investments in out of home (OOH). Malaysian OOH media owners are largely frustrating. Advertiser and
Most Raya films chase the same emotional notes: reunion, forgiveness, and the familiar rush back to kampung. Julie’s Biscuits, however, has spent the past few years quietly steering its festive storytelling in a different direction — inward. Its latest Raya film, “Kenangan Tu Ke Mana”, doesn’t begin with celebration. It
At 11.20am on an otherwise ordinary weekday morning, Singapore’s Pasir Ris experienced something media planners spend months dreaming about: complete attention. Two runaway horses. No billboards. No programmatic buys. No influencer seeding strategy. Just two stallions galloping down Elias Road and Pasir Ris Drive 3, instantly hijacking every screen, conversation
Artificial intelligence is often marketed as a technology of acceleration — faster decisions, smarter automation, predictive insights. But in Japan, creative agency TBWA HAKUHODO has taken AI in an unexpected direction: backwards. Instead of predicting tomorrow, their experimental device, Radio TimeMachine, allows elderly listeners to turn a dial and return
Independent Malaysian news portal Malaysiakini has disclosed that RM3 million of company funds were allegedly diverted by former key employees into suspected unlicensed investment schemes, triggering a police investigation and raising broader questions about financial oversight within media organisations. According to a statement issued by the board of Mkini Group
In today’s Out-of-Home industry, some players compete on measurement, others on scale or technology. Yet leadership in OOH is ultimately about something more enduring: the ability to influence how brands occupy public spaces and how that spaces connects with daily lives. For Seni Jaya Corporation Berhad that responsibility has become
