By The Malketeer It’s official: the gravitational pull of Mars has shifted. In what industry insiders are calling one of the most consequential global media moves of the decade, Mars Incorporated has handed its US$1.7 billion global media account to Publicis Groupe, ending a long-standing relationship with WPP’s EssenceMediacom. The
Prashant spent many years running IPG Mediabrands in Malaysia and Asia, and then sold his own ‘consulgency’ Entropia to Accenture via Accenture Interactive in Southeast Asia in mid 2021. He has been off the grid since he left Accenture Song in mid 2024. MARKETING Magazine tracks him down to see what he
Over the last few years, one of Trapper Group’s top priorities has been the strategic acquisition of experienced and talented professionals. Their mission has always been to assemble a team that not only meets the expectations of their clients, but also represents their vision of building an independent, homegrown media
By The Malketeer The exit of Mark Read from WPP isn’t just a leadership transition. It’s a punctuation mark. Maybe even an ellipsis. After all, who replaces the guy you send in when the party’s over, the ashtrays are full, and the goat on the roof won’t come down? Mark
By The Malketeer WPP is facing more than just a leadership vacuum. As Mark Read prepares to step down after a seven-year run as CEO, the holding group is also reportedly about to lose a client of colossal proportions: Mars. Sources suggest the US$1.7 billion media account is heading to
Charlotte Bent, Group Creative Director, shares how collaboration, versatility, and efficiency drive their innovative production process. In the fast-paced world of modern advertising, speed is everything. Charlotte Bent, Group Creative Director at T&P, shares the innovative ways her team is structured to produce timely, high-quality content. By bringing strategists, creatives,
By The Malketeer Global advertising powerhouse WPP has unveiled Open Intelligence, a next-generation data solution powered by the world’s first Large Marketing Model (LMM) — a marketing-specific AI engine built to revolutionise how brands forecast performance, engage audiences, and deliver measurable results. This bold move addresses mounting challenges in identity-based
Mainstream has left the chat? Not quite. What once lived in mass media now lives in scrolls, shares, reactions, and replays. Today, the small screen steps onto the mainstage. Prime time is anytime. And word of mouth? It spreads not just in cafes or markets, but in comment threads we
This marks the expansion of OMD’s relationship with Under Armour, which began in 2023 as the brand’s Media AOR for North America and EMEA. Omnicom Media Group (OMG) agency OMD has been appointed the Media Agency of Record (AOR) for Under Armour in APAC, following a six-month pitch process that
Visual Retale Holdings has announced the appointment of Kavita Raj as their Chief Operating Officer (COO). In her new role, Kavita will be responsible for driving operational excellence across all three of the group’s core businesses — Visual EFX, PLAYDOOH, and Retail Media Network. Her leadership will be central in
