The Malaysian smartphone market is a battleground, especially in the flagship tier. For Vivo, a brand once synonymous with superior imaging, the challenge was clear: reclaim lost ground and re-establish dominance with the launch of its premium X200 device. This case study explores how Vivo, with the strategic partnership of
Locala, a global leader in omnichannel advertising solutions, showcased its thought leadership at Digital Marketing Asia (DMA) 2025 in Singapore, one of the region’s premier gatherings of senior marketing leaders and innovators. At the event, Locala launched its much-anticipated APAC Retail Insights 2025 Barometer, offering fresh perspectives on the evolving
With Greytt, Malaysia’s pioneering lifestyle and wellbeing platform for the 50+ generation, Ramakrishnan CN is proving that the so-called “silver economy” is anything but slow. Under his leadership as Co-Founder and Chief Product Officer, Greytt has transformed overlooked audiences into active cultural drivers — empowering older adults to live with
In conjunction with this year’s Deepavali celebration, Air Selangor presents a short film titled ‘Demi Deepa‘, an inspiring story that highlights the sacrifice, hope, and journey of Uncle Ganesan’s family as they navigate life’s challenges to fulfill his daughter Deepa’s dream of becoming a doctor. Filled with positive messages and
KFC Malaysia, in collaboration with VML Malaysia, has officially launched KFC Treats, a youth-focused campaign designed to make everyday snacking more joyful, spontaneous, and rewarding. With the playful campaign line “You Deserve a Treat”, the platform invites young Malaysians – especially Gen Z – to indulge in life’s little moments
The 17th edition of the Malaysian Effie Awards saw Grab named “Brand of the Year” for the fifth consecutive year, while MBCS won “Agency of the Year” for the first time. Showcasing campaigns that met and exceeded marketing communications objectives with a focus on effectiveness, the 2025 Effie Awards Malaysia
By Carol Mason Tourism Australia’s beloved “Come and say G’day” campaign is back with a bold new chapter. Chief Marketing Officer Susan Coghill explains how leveraging familiar faces like Robert Irwin and customizing for key markets is helping Australia cut through the content noise and win hearts across the globe.
By The Malketeer What if the cure to urban loneliness was hiding above our heads all along? In Seoul, one of Asia’s most vibrant yet isolating megacities, Heineken has found an unexpected answer: the humble rooftop. With its new campaign Rooftop Revival, created with LePub, the brewer isn’t just selling
As one of Malaysia’s most forward-thinking agency leaders, Sue-Anne Lim has built a career on reimagining media through a people-first lens. From helping transform the Trapper Group to steering Universal McCann (UM) into a “media plus” consultancy, her philosophy of Heartwork has placed culture and empathy at the centre of strategy.
This October, HOMESOY continues its commitment to women’s health with Stop That Dot Together, the sequel to last year’s campaign that inspired more than 11,000 women to undergo screenings. Building on that momentum, the new campaign takes a fresh angle by addressing the fear and stigma around screenings and reframing
