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Havas Malaysia Adds Local Flavour to the Launch of Malaysia’s First National EV

Malaysia’s automotive company, PROTON, has officially launched its first battery-powered electric vehicle, the Proton e.MAS 7, on 16 December 2024. Among an array of launch materials, a standout is a 4-minute product video crafted by Havas Malaysia, creatively celebrating a beloved traditional Malaysian pastime, the game of ‘Guli’ – a childhood favourite that

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