By The Malketeer Nostalgia Meets Technology in Apple’s Latest Festive Short Film Apple’s annual Chinese New Year film tradition takes a bold musical turn with its latest release, “I Made a Mixtape for You.” Directed by Michael Gracey, famed for The Greatest Showman, this year’s installment is a heartfelt celebration of
By The Malketeer The airline’s global marketing push combines wanderlust with practicality, offering up to 20% off to over 60 destinations In a world where travel has become more than just moving from point A to point B, Malaysia Airlines is kicking off 2025 with an ambitious message: it’s time to
By The Malketeer Ethnic Names Face 60% More Rejections: A Campaign Sparks Change When Shakespeare’s Juliet pondered, “What’s in a name?” she could hardly have foreseen that, centuries later, names would become silent gatekeepers to career success. In the UK today, workplace equality campaign group People Like Us is shining a
Attention to all fans of Malaysian talent and creativity! Yes 5G is thrilled to be part of Calpis Soda One in a Million, Malaysia’s most iconic music competition making its highly anticipated return after a 15-year hiatus. With 3 episodes of this iconic show already aired, and a field of
In 2024, CIMB launched a social movement, Kita Bagi Jadi (KBJ), as part of its 100-year anniversary, underscoring the bank’s purpose of advancing customers and society in contributing to the long-term success of Malaysia. The campaign celebrated positivity and the spirit of resilience amongst Malaysians in a campaign which highlights
By The Malketeer When Two Comics Walk Into a Charging Station In a world where insurance ads typically oscillate between tear-jerking family moments and stern warnings about life’s uncertainties, Income Insurance is taking the road less travelled – with a pair of comedians in the driver’s seat. Picture this: Two electric
By The Malketeer A Burning Controversy An ambitious advertising campaign by Islamic investment platform Wahed Invest ignited a firestorm of reactions—and not just figuratively. Featuring images of US dollar and euro banknotes ablaze, the campaign sought to illustrate the detrimental effects of inflation and promote its Sharia-compliant investment solutions. However, what
As Chinese New Year and Hari Raya coincide closely for the first time in 27 years, Astro Shaw, in collaboration with Etika Sdn. Bhd., proudly announces their upcoming film, Abah Saya, Uncle Mike. Inspired by a true story, the film celebrates Malaysia’s spirit of unity and cultural diversity, making it
MARKETING Magazine’s Expert’s Choice Awards, CNY TVCs edition is accepting submissions now. With the Year of the Snake on its way in, we are super excited to see all the new CNY TVC’s to be submitted for this prestigious virtual award event. Over the years we have found that our
By The Malketeer From Kampung to Canvas – A Universal Story in Cultural Marketing In an era where brands struggle to connect authentically with diverse audiences, Malaysia’s beloved cartoonist Lat has been doing it effortlessly for over four decades. His recent Anugerah Seniman Negara (National Artist Award) recognition isn’t just
