MBCS, the appointed creative and communications agency for Sime Darby Auto Connexion (Auto Connexion), the authorized distributor of Ford, has brought to life the inaugural Ford Raptor Rev Malaysia 2025. Organized by Auto Connexion, this thrilling off-road experience is inspired by the legendary Baja 1000. Raptor Rev Malaysia 2025 took
Bawa Balik Yang Itu, the latest Raya festive video brought to you by Edelman Malaysia and Farm Fresh, centres around the story of Amir, a bachelor on a quest to find something his mother needs to mark their Raya celebration. But what exactly is ‘yang Itu‘? This heartwarming tale, full
With Hari Raya/Eid al-Fitri being a time of renewal, reflection, and celebration, guardian Malaysia and creative agency FCB SHOUT invite Malaysians to embrace their own journey of self-care and transformation, not just for the occasion but for their overall well-being via their latest campaign, Serlahkan peRAYAanmu dengan guardian (Own Your
Gratitude, or “Syukur”, in our circumstances, despite the challenges we face, influences the nature of our success. It’s CelcomDigi’s belief that empowering the next generation with this sense of hope will inspire them to climb to greater heights – true to the spirit of celebrating Hari Raya. In CelcomDigi’s Hari
This Raya, KFC Malaysia, in collaboration with its partners Naga DDB Tribal, VML Malaysia and Universal McCann is embracing the true spirit of inclusivity by inviting all Malaysians to the table through a series of festive initiatives. From immersive cultural experiences to acts of giving and a special tribute for
I was skeptical when the late Jimmy Lam approached me to submit entries to the Asia-Pacific Advertising Festival (AdFest) some 20 years ago. The advertising industry already had more than its fair share of award shows and my ad agency had a limited budget which mostly went to the more
Malaysia is often hailed as a melting pot of cultures and traditions. Similarly, when it comes to Raya, there’s a world of unique celebrations just waiting to be experienced; tapestries of unique Raya customs and traditions beyond the familiar go-tos, waiting to be shared. In collaboration with Talon Creative, Astro
By The Malketeer A Star-Studded Generational Tribute: Making Every Raya More Meaningful, One Sip at a Time Spritzer Sparkling, Malaysia’s leading carbonated natural mineral water, has unveiled a heartwarming Raya campaign that resonates deeply with audiences across generations. Themed ‘Raya Lebih Bermakna Bersama Spritzer Sparkling’, the campaign serves as a
As Malaysians prepare to celebrate Hari Raya Aidilfitri, Shell Malaysia is embracing the spirit of togetherness with specially designed Raya packets, created to add a touch of nostalgia and joy to festive giving. The custom Raya packets feature a vibrant illustration that captures the warmth and energy of a traditional
Uncle Mike Returns with a Special Raya Surprise Etika is proud to collaborate with Astro Shaw on the movie ‘Abah Saya Uncle Mike’ set to launch in August. Based on a true story, the film follows a Chinese father and his three adopted Malay sons, showcasing the rich cultural diversity
