MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, and Malaysian streaming app sooka, today announced a unique Ramadan campaign designed to address the increased social media consumption and fasting challenges faced during the holy month. Recognising the shift in viewing habits and the prevalence of “doomscrolling” during
This Raya, Grab Malaysia is delivering something deeper than just meals or parcels — they’re delivering heart. In collaboration with creative agency Fishermen Integrated, Grab Malaysia’s festive campaign titled “Kebaikan Dalam Setiap Pesanan” (The Good in Every Order) puts the spotlight on the everyday unsung heroes behind the app —
In its festive film titled Rumah Terbuka Kabel Besar, Time flips the traditional open house on its head by turning it into a platform for customers to air their honest thoughts. Fronted by the iconic Dato’ KB – the face of Syarikat Kabel Besar, the spot doesn’t shy away from
Amanah Saham Nasional Berhad (ASNB), Malaysia’s largest unit trust management company, has launched its Raya brand film titled “Amanah Sulung” as part of a comprehensive rebranding initiative. The film, crafted by the award-winning independent agency Fishermen Integrated, encapsulates the essence of familial sacrifice and underscores the importance of consistent savings
U Mobile is elevating this year’s Hari Raya Aidilfitri celebrations with innovative next gen technologies such as Augmented Reality (AR) and Artificial Intelligence (AI) to offer families an interactive, immersive, and unbeatable festive experience. Among the highlights of the experience are: Introducing Ai.dil An AI-generated host who will be featured
By The Malketeer Would You Dare Take a Sniff if this Campaign Ran in Madaniland’s Kuala Lumpur? In the world of advertising, shock and scent are a rare combination—until now. UK’s Sure brand has just taken out-of-home marketing to a whole new level with a bizarre, cheeky, and downright sniffable
By The Malketeer ‘Charms for Change’ is a Movement to Save Malaysia’s Endangered Wildlife In an age where contactless payments reign supreme, Touch ‘n Go has just pulled off one of the most innovative and purpose-driven marketing campaigns of 2025. Their latest initiative, ‘Charms for Change’, isn’t just another payment
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, and Nando’s Malaysia and Singapore, have launched a social-led campaign for the month of Ramadan. Titled ‘Nando’s Pick-Up Line’, the campaign leverages the cultural phenomenon of playful pick-up lines prevalent in Malaysia and Singapore during the
By The Malketeer A Story of Love and Separation that Touches Hearts, Bridges Divide, and Inspires Change As the festive season of Aidilfitri approaches, brands across Malaysia are rolling out campaigns that resonate with themes of togetherness, love, and self-reflection. This year, CARiNG Pharmacy has taken an emotionally charged approach
Shell Malaysia has once again partnered with GrowthOps Asia to expand the much-loved Roger Hensem universe, launching four brand-new “quests” that bring fresh adventures and even more surprises to Malaysian drivers. Starring renowned actor Datuk Remy Ishak, the campaign continues to hero Shell FuelSave’s promise — now extended beyond Shell
