India has long been a country that finds value in prolonging the life of everyday objects. The habit of stretching an item’s utility is ingrained in Indian culture. But some things aren’t meant to last forever. Especially when it comes to hygiene. Millions of Indians continue using their toothbrushes long
By The Malketeer “The best cameras in the world can’t replace genuine human moments. Focus on the feeling first, and everything else will follow.” Storytelling is the heartbeat of marketing, the bridge between brands and their audiences. But in a world oversaturated with content, how do you create stories that
MBCS and Malaysia Aviation Group (MAG) present ‘Selagi Ada Hormat’, a poignant Hari Raya Aidilfitri film that explores the enduring power of respect and unity to connect us all during this festive season. Inspired by the personal journey of MAG Group Managing Director, Datuk Captain Izham Ismail, ‘Selagi Ada Hormat’
Dentsu Creative Malaysia has bucked the trend for the launch of Marrybrown’s Ramadan Riang Ramadan Raya menu, with a bold, bite-sized, storytelling campaign to match the energy of today’s online audiences. With Raya being a “superbowl” period in Malaysia, Dentsu Creative Malaysia’s campaign for Marrybrown was delivered to let the
By The Malketeer Changing of the Guard in North America, Publicis Groupe Replaces WPP In the high-stakes world of advertising, where the battle for consumer attention is waged in milliseconds and millions of dollars, an agency shift is rarely just a bureaucratic reshuffle. It’s a harbinger of something deeper—an insight
A trip back home for Raya isn’t complete without checking off some classic balik kampung moments—how many can you tick off? It’s that time of the year again—Raya is all about celebrating in good spirits, having santai time with family, and of course, going through the exciting balik kampung journey
RHB Bank – in collaboration with its creative agency FCB SHOUT – proudly unveils its Hari Raya 2025 campaign, “Sulaman Kebersamaan” (Belonging), which is anchored by a meaningful partnership with Baju Raya Project. Baju Raya Project is an annual not-for-profit initiative dedicated to collecting pre-loved Raya clothing from donors across
MBCS and leading global toy company Mattel, have devised a creative campaign to keep children entertained and refocused away from the Ramadan fast hunger pangs. Mattel’s #PuasaPlay features a series of creative games using different Mattel toys that help keep kids entertained and distracted from hunger. With many Malaysian families
Salam (exchanging greetings) during Hari Raya Aidilfitri is more than just a cherished tradition—it’s a gesture of love, respect and unity—bringing hearts closer in moments of joy and reflection. In celebration of Hari Raya, Maybank’s ‘Projek Salam’ shares the extraordinary story of resilience through the eyes of Balqis, a young
By The Malketeer Specsavers’ Ingenious Glaucoma Ads Turn Blind Spots into Awareness: A Groundbreaking Way Visualising this Invisible Threat Glaucoma, often called the “sneak thief of sight,” is a silent predator that gradually robs people of their vision, often without them realising it. I first learnt of the expression in
