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TOP 10 winners for the Experts’ Choice Awards Raya TVC 2025

The popularity and success of our coverage of the Best CNY TVCs, Best Merdeka TVCs, and Best Raya TVCs based on reader voting has grown over the years. In recent years, our replies have increased from a few hundred to well over 5,000. Additionally, we don’t base our rankings on factors like the

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As Long As We Are Together: Say MBCS & AIA Public Takaful In Raya Brand Film

In celebration of Raya, MBCS, the creative content engine of IPG Mediabrands, has crafted a compelling brand campaign for AIA PUBLIC Takaful, personifying the spirit of togetherness and mutual benefit embodied by the company’s Total Shariah Solution. The ‘Raya Bersama, Berkat Berganda’ (Translated: Raya Together with Double the Blessings) Raya

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Prada Snaps Up Versace in €1.25 Billion Bid to Outshine LVMH

By The Malketeer Minimalism Meets Maximalism as Prada Bets Big on Reviving a Fading Icon In a move that’s shaking up the global luxury landscape, Prada has acquired its flamboyant Italian rival Versace for €1.25 billion, signalling a bold new chapter in fashion’s high-stakes consolidation race. The deal, confirmed this

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Big Tree and Softlan’s Scent-Sational Train Hits The Tracks

Fabric softener brand Softlan and Big Tree Outdoor, Malaysia’s No. 1 outdoor marketing solutions provider, have raised the bar for experiential out-of-home (OOH) marketing by taking over the Kelana Jaya LRT line in a campaign that was truly scent-sational. In a bold and innovative move, the brand partnered with TV3’s

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OpenAI Offers ChatGPT Plus Free to Students in Exam-Season Blitz

By The Malketeer With Over 250 Million Users Weekly, OpenAI is Reshaping How Students Interact With Technology In a marketing manoeuvre that’s already making waves across lecture halls and library desks, OpenAI has launched its first major brand campaign—and it’s aimed squarely at university students grinding through exam season. Announced

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MBCS & Safi Lead The Way By Igniting Young Women’s Dreams

MBCS, the creative content powerhouse of IPG Mediabrands, and leading Halal personal care brand SAFI have launched a campaign to ignite the spirit of Raya and empower young women with a life-changing scholarship. Following the transformative launch of the Biasiswa Siswi SAFI last year, a RM 1 million scholarship, SAFI

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