By The Malketeer A sizzling new marinade range that speaks the language of today’s Malaysian cooks In a bold yet intuitive move, Nestlé Malaysia has launched the Maggi Air Fryer-friendly Marinade Series, capitalising on a rapidly growing kitchen trend — the air fryer. With over 42% of Malaysian households now
By The Malketeer Nielsen’s latest report reveals a global squeeze on traditional ad spend and a widening measurement blind spot If you thought 2025 would be a year of marketing resurgence, think again. Nielsen’s just-released Seventh Annual Marketing Report paints a sobering picture: 54% of global marketers plan to slash
ballsy, the two-person creative consultancy based in Singapore, is making its global debut in a truly unorthodox way by hunting for virgins in the U.S.A. and the U.K. – travel virgins, that is. Created for Jetpac, a travel eSIM, the summer campaign has launched its first OOH advertisements in Los
Pepsi has launched its 2025 Harvest Festival campaign, a nationwide celebration of Gawai and Kaamatan that brings together music, design, and culture to honour the vibrant spirit of East Malaysia. At the heart of this year’s campaign is a dynamic new anthem featuring Bornean star Belle Sisoski, one of Borneo’s
Sushi King celebrated its landmark 30th anniversary with the launch of its Biggest Bonanza at Alamanda Shopping Centre on 16 May 2025. The event opened energetically with a Taiko Drum performance, followed by an inspiring speech from Tan Sri Dato’ Seri (Dr.) Fumihiko Konishi. Attendees enjoyed a live culinary demonstration
By The Malketeer A 130-year-old heritage brand gets a bold, modern twist—mixing nostalgia, nutrition, and next-gen creativity in a campaign that speaks to the Malaysian soul There are few brands in Malaysia as interwoven into our national kitchen memory as Ayam Brand. For over a century, the iconic red can
By The Malketeer Selangor’s ad takedown order signals a volatile future for vape marketing The clouds are gathering for vape marketers in Malaysia—quite literally and figuratively. In a move that could reshape the future of vape advertising across the country, Selangor has ordered the immediate removal of all vape-related advertisements, pending
ATLAS Vending, Malaysia’s leading provider of vending solutions, has achieved a historic milestone by securing the Guinness World Record (GWR) for the ‘Thinnest Reverse Vending Machine with a Compaction System’. The award ceremony was held at the Ministry of Natural Resources and Environmental Sustainability, where an official Guinness World Record
Get ready to share and connect! As Coca-Cola revives its iconic “Share a Coke” campaign globally, the brand has embarked on a quest to amplify connections with Gen Z as the campaign is launched in China. From “The Comedian” to “The Viber Starter” and “The Cat Lover,” a diverse range
Coconut water brand, Karta, has adopted the succinct Malaysian expression ‘kaw’ to communicate its unique rich and bold taste. This distinct taste was picked up by consumers in a blind taste test conducted by lead agency Muma Malaysia at the campaign development phase and it is this distinguishing selling point
