McCann Worldgroup India, in partnership with Perfetti Van Melle India, has unveiled a captivating new campaign for Happydent – “Chamking Gum: Chamka Muskaan, Jagmag Jahaan”. The campaign rekindles the brand’s legendary storytelling with a fresh, cinematic lens, celebrating the magic of a radiant smile and its ripple effect in spreading
By The Malketeer There’s a seismic shift happening in the world of sports marketing and Puma has just dropped a bold pin on the map. With its largest campaign to date, Go Wild, the German sportswear giant isn’t just chasing relevance—it’s rewriting its playbook to align with a generation that’s
In conjunction with World Milk Day 2025, Goodday Milk proudly launches Kotak Kasih, a heartwarming campaign aimed at making milk more accessible to families across the East Coast. Throughout June, the Goodday Truck will travel across towns and schools, offering 1L pasteurised Goodday Milk at just RM4. Anchored by the
By The Malketeer Meta Platforms is charting a course toward a future where advertising could become almost entirely autonomous. According to a recent Wall Street Journal report, Meta aims to fully automate ad creation and targeting by the end of 2026 using advanced artificial intelligence. If realised, this would represent
Carlsberg returns with its annual “Raikan Kebanggaan Sabah & Sarawak” campaign, partnering with Havas Malaysia, to celebrate the rich heritage of the two Malaysian states through iconic cultural symbols and specially designed artist-edition cans and bottles. Delivering an experience that is truly #BestWithCarlsberg, the 2025 campaign, in conjunction with the
If you’ve ever been to a Malaysian karaoke session, chances are you’ve belted out Belaian Jiwa at least once. Now, Nando’s is giving the iconic 90s ballad a saucy twist – turning it into a passionate song about the love that goes into making flame-grilled PERi-PERi chicken. In its latest
Kingdom Digital has been appointed as creative agency for Burger King’s premium limited time offering: the Angus Black Pepper Burger menu. The fast-food giant has rolled out this premium range nationwide, entrusting Kingdom Digital to bring the campaign to life from the ground up. From strategic planning and key creative
Across the vast and storied island of Borneo, over a hundred indigenous languages are spoken. Each a vessel carrying the songs, chants, poems, and stories of countless generations. But as time passes, many of these languages are slowly falling silent due to urbanisation, media influences and cultural shifts from globalisation.
The arena is set and the fans are ready as Mountain Dew’s Dew Challenge 2025 On-Ground Qualifiers are taking over the streets! This May and June, Mountain Dew invites all fans of competitive mobile gaming to witness live battles and celebrate the spirit of esports with four high-octane qualifier events
By The Malketeer Balter’s ‘Beers Do Come True’ campaign shows us why the best marketing strategy is to cut the fluff, crack a cold one, and speak the truth Let’s face it. We’ve all seen beer ads that look like they were directed by someone halfway between a motivational guru
