McCann Worldgroup India is proud to announce the first-ever Diwali Campaign for L’Oréal Paris with the belief that Diwali shines where you shine. Conceptualized, developed and executed by Prasoon Joshi, Chief Creative Officer & CEO of McCann Worldgroup India, along with the McCann team, the campaign celebrates the light that
In a bold move to champion sustainability and mental well-being, L’Oréal Groupe in Thailand has launched “Beauty Inside Out”, a social impact initiative that transforms expired cosmetic products into tools for art therapy. Instead of being discarded, thousands of expired beauty products were repurposed into art therapy kits designed in
Naga DDB has partnered with Astro to bring audiences a hauntingly beautiful campaign for Bride From the Past, an Astro Original supernatural period drama that explores love, loss, and the courage to let go. At first glance, Bride From the Past appears to be a tale of romance between worlds
Researchers warn that hyper-realistic scenes could blur truth and accelerate misinformation OpenAI’s newest AI video app, Sora 2, was meant to showcase the future of creative storytelling. Instead, its first week online turned into a case study of AI’s darker side. Launched with much fanfare and a built-in social feed
The Malaysian smartphone market is a battleground, especially in the flagship tier. For Vivo, a brand once synonymous with superior imaging, the challenge was clear: reclaim lost ground and re-establish dominance with the launch of its premium X200 device. This case study explores how Vivo, with the strategic partnership of
Locala, a global leader in omnichannel advertising solutions, showcased its thought leadership at Digital Marketing Asia (DMA) 2025 in Singapore, one of the region’s premier gatherings of senior marketing leaders and innovators. At the event, Locala launched its much-anticipated APAC Retail Insights 2025 Barometer, offering fresh perspectives on the evolving
With Greytt, Malaysia’s pioneering lifestyle and wellbeing platform for the 50+ generation, Ramakrishnan CN is proving that the so-called “silver economy” is anything but slow. Under his leadership as Co-Founder and Chief Product Officer, Greytt has transformed overlooked audiences into active cultural drivers — empowering older adults to live with
In conjunction with this year’s Deepavali celebration, Air Selangor presents a short film titled ‘Demi Deepa‘, an inspiring story that highlights the sacrifice, hope, and journey of Uncle Ganesan’s family as they navigate life’s challenges to fulfill his daughter Deepa’s dream of becoming a doctor. Filled with positive messages and
KFC Malaysia, in collaboration with VML Malaysia, has officially launched KFC Treats, a youth-focused campaign designed to make everyday snacking more joyful, spontaneous, and rewarding. With the playful campaign line “You Deserve a Treat”, the platform invites young Malaysians – especially Gen Z – to indulge in life’s little moments
The 17th edition of the Malaysian Effie Awards saw Grab named “Brand of the Year” for the fifth consecutive year, while MBCS won “Agency of the Year” for the first time. Showcasing campaigns that met and exceeded marketing communications objectives with a focus on effectiveness, the 2025 Effie Awards Malaysia
