As part of ongoing efforts to raise public awareness of the threat of terrorism, encourage vigilance among Singaporeans and equip them with the knowledge to act decisively in emergencies, the Ministry of Home Affairs (MHA), in collaboration with VML Singapore, released their first SGSecure social experiment web series – “What
On Friday October 10, the Sheraton Petaling Jaya in Kuala Lumpur played host to a spectacular celebration of results-focused marketing communication excellence, as the 25th Silver Anniversary Dragons of Asia and the 13th Dragons of Malaysia Awards recognised the very best in marketing communications from across Asia, in partnership with
By The Malketeer When Apple drops a brand film, the world pauses. But this time, the pause feels deeper. The company’s new global campaign, Great Ideas Start on Mac, carries the voice of the late Dr Jane Goodall — a woman who spent her life teaching us that creativity isn’t
By The Malketeer In a season often marked by sparkle and spectacle, MR.DIY chose to tell a quieter story. “A Gift of Light” follows two siblings who learn that forgiveness can glow brighter than any lamp. With one small act—a heartfelt apology—the film captures the emotional essence of Deepavali: the
By The Malketeer In a festival season often filled with glittering visuals and brand-heavy messaging, Watsons Malaysia chose a different kind of sparkle this Deepavali. The kind that comes from shared laughter, family chaos, and the warmth of being home. “Oli-Ways With Me” is more than a festive ad; it’s
By The Malketeer In a country where family drama is as much a part of the festive season as murukku and marigolds, Julie’s has struck emotional gold. With its debut Deepavali short film The Duel, the iconic Malaysian biscuit brand dives into the heart of family relationships — where affection
By The Malketeer Let’s be honest, no one enjoys picking up dog poo. It’s the great equaliser of pet ownership, equal parts love and humiliation. But what if that grim, squishy moment could be turned into a stroke of marketing brilliance? That’s exactly what Lyka, Australia’s fresh dog food brand,
In an industry overwhelmed with data but starved of clarity, M+C Saatchi Performance has launched M+C Saatchi OneView, a new unified measurement platform that helps marketing teams finally answer the question: “Is our media driving real business growth?” M+C Saatchi OneView combines Media Mix Modeling (MMM), attribution, and incrementality testing
By The Malketeer When most car launches follow a predictable script of glossy ads and showroom unveilings, Havas Malaysia decided to play by a different rulebook. For the Proton e.MAS 5, the agency created the MISI 5 Tour — a campaign that asked a simple but radical question: What if
Oral care brand Fresh & White pays homage to East Malaysia by celebrating its talented people, culture and their homeland. Launched this month, the regional campaign is led by a lively video ad starring popular Bornean singer, Hairee Francis, leading a flash mob as they sing and dance to a
