IPG Mediabrands’ bespoke unit, Azure, partnered with RHB Banking Group to bring to life Light It Together, a heartwarming Deepavali campaign celebrating the power of Malaysians uniting as one. The #LightItTogether social-OOH activation launched over the Deepavali period, inviting Malaysians to light a virtual diya (lamp) through RHB’s Instagram page,
By India Fizer In a world where every brand wants to “join the conversation,” Chloe Wren, Senior Strategic Planner at BETC Paris, argues that true cultural relevance is about curating what matters. She explores how brands can uncover their authentic place in culture, build enduring connections, and turn fandoms into
Kunal Sinha and Sandeep Joseph both worked in Ogilvy India with the late, great Piyush Pandey. Kunal was in the strategic planning team and worked closely with Piyush on multiple campaigns. Sandeep’s company was acquired by Ogilvy and he headed Ogilvy Interactive after the dotcom crash, from 2001 till 2004.
By India Fizer When culture moves at the speed of a scroll, timing and authenticity are everything. RG Logan, Chief Strategy Officer at Grey New York, unpacks how the best agencies help brands stay relevant without losing their identity, and why consistency is the secret to lasting cultural impact. Brands
Darlie has once again redefined innovation in oral care with the launch of the upgraded Darlie Charcoal Spiral Graphene toothbrush – the first toothbrush in Malaysia with LightActiv technology that harnesses the bacteria-fighting power of graphene. While its charcoal bristles are already known for their anti-bacterial properties, the addition of
By AdForum The advertising and marketing industry stands at an inflection point, balancing revolutionary technological change with a renaissance of human creativity. According to insights synthesized by leading industry consultants at this month’s AdForum Summit in London, six critical shifts are reshaping the marketing industry. The Return to Integration After
Marking its 65th anniversary, Maybank Singapore has partnered with Moove Media, Singapore’s leading outdoor advertising specialist, to roll out 65 fully wrapped buses, the largest corporate bus fleet campaign ever undertaken in the nation. It has been almost a decade since Land Transport Authority (LTA) has approved full 100% bus
By The Malketeer You know the usual beer advertising formula, featuring slow-motion pour and sun-kissed foam. Friends laughing on a rooftop somewhere in Bangsar South. Cue guitar riffs and a knowing cheer. Brewlander just lobbed that playbook into the recycling bin. The Singapore craft brewery has launched a campaign with
By The Malketeer When a brand decides to go big, most settle for loud digital ads and a splashy promo. Subway Malaysia, however, parked a giant bursting sandwich bag outside Lot 10, drilled six lubang jenguk into it, and dared Malaysians to be kepo. Not subtle. Very Subway. This is
By The Malketeer McDonald’s Malaysia could easily have launched its Thai green curry burger with stock visuals of basil leaves, silk fabrics and temple silhouettes. A “safe” route. Polite. Predictable. Instead, they asked a bolder question: What if Thai cuisine met Malaysian humour in a back-alley food-fight between horror, TikTok
