Heineken’s decision to wind down its Singapore brewing operations by 2027, and shift production to Malaysia and Vietnam, looks at first glance, like a supply chain tweak. In reality, it’s a signal of where growth, margin, and marketing muscle are increasingly converging in ASEAN. And, quietly, it puts Malaysia in
Everyone is counting the bodies. The headlines have done the arithmetic—thousands of roles gone, bonus pools tightened, belts pulled in across the system. WPP ended the year with roughly 9,000 fewer people, depending on how you slice the exits. It reads like a crisis story. But that’s the easy version.
Every brand has a platform. The harder question is what that platform actually looks like when it meets real life — real communities, real traditions, and a season as culturally loaded as Ramadan in Malaysia. For Pizza Hut Malaysia, the answer this year is its most ambitious yet. Under the
OldTown’s “Your Favourites Made Cold” campaign celebrates one of Asia’s first Cold SolubleWhite Coffee mixes range As coffee culture continues to evolve across Asia, OldTown White Coffee is reaffirming its position not only as the pioneer of White Coffee, but as a brand devoted to perfecting its craft for every
There is a moment, somewhere between the ketupat and the polite laughter, when Adam realises something is missing. Not from the table. Not from the house. From himself. Created in collaboration with Chariot Agency and Reservoir Production, Tenaga Nasional Berhad’s Raya Pertama does not shout for attention. It doesn’t need
In an industry obsessed with what’s next, Datuk Mohd Nor Khalid—better known simply as Lat—is making a different kind of statement: keep going. Not louder. Not bigger. Just… keep creating. Speaking in conjunction with National Artiste Day, Lat’s message was disarmingly simple, reports Bernama. Creativity, he suggests, is not a
CelcomDigi Business announced a strategic collaboration with Malaysian entrepreneur Adam Shamil, founder of Chunk & Dunk, as part of the company’s ongoing efforts to support small and medium enterprises (SMEs) in strengthening their digital capabilities and scaling their operations in an increasingly connected economy. SMEs account for more than 97%
Edelman Malaysia is continuing its push to evolve festive storytelling with Bersama Semoola, Farm Fresh’s latest Raya campaign that brings together film and music into a single, culturally-driven experience. At the centre of the campaign is a 12-minute musical short film, accompanied by an original Raya soundtrack by Margasatwa; released
MBCS, the creative powerhouse under Omnicom Media Malaysia, has partnered with MILO Malaysia to reinforce the importance of a nutritious sahur as the foundation for sustained energy and meaningful intentions during Ramadan. The campaign, titled ‘Tenaga Untuk Mencipta Kebaikan’ (‘Energy to Do Good’), champions acts of kindness throughout Ramadan/Raya, fuelled
By early evening, just after buka puasa, the highways out of Kuala Lumpur begin to tell a familiar story. Brake lights stretch like a red river. Engines idle. Tempers simmer. Somewhere between Rawang Selatan and Bukit Beruntung, traffic slows to a near standstill—this time worsened by an accident choking the
