There have been times I imagine waking up in a world where nothing is trying to sell you anything. No billboards lining highways. No sponsored posts slipping between photos of friends. No pre-roll videos before the content you actually want. No jingles, no brand mascots, no carefully engineered desire. At
Ensemble, the full-fledged creative agency under Omnicom Media Malaysia, has unveiled ‘Project Lift-fluencers’ with OCBC, a six-part social series featuring stories of revitalisation and the shared success of Malaysians who uplift their communities. The campaign forms part of OCBC’s mission of #SamaSamaBangkit (a motivational phrase meaning “Let’s Rise Together”), focusing
After more than three decades in global advertising and production, I could have chosen a quieter landing. Instead, I opened an art gallery. Art + Being, based in Damansara Heights, Kuala Lumpur, is not a pivot away from my past — it is the accumulation of it. My career began
There’s a question that keeps turning up in Malaysian marketing circles like a bad catered sandwich at a “strategy offsite”. Should the CMO attend the TVC shoot? Not the storyboard sign-off. Not the budget approval. Not the “please ensure legal is looped in” email. I mean actually turning up on
How the Sales and Marketing team of Resorts World Genting are stewarding the transformation of an iconic brand For six decades, Resorts World Genting (RWG) has stood as a beacon of ambition, perched 6,000 feet above sea level. What began in 1965 as a daring dream by our founder, the
By Ahmad Nazril, Executive Creative Director, Dentsu Creative Malaysia For many creatives, AI still triggers a familiar fear: the idea that a machine will eventually replace their job. That anxiety is not entirely unfounded, but it is also incomplete. The real shift is not about replacement, but coexistence. Not all
There are two kinds of Lunar New Year films in Asia. The first is about returning home. The second is about returning home with better lighting. Then along comes “Uncle Badass”, a Tết campaign from Viettel, and quietly asks a more interesting question: what if home can’t come to you—and
Volvo Car Malaysia has taken an unconventional approach to the launch of its new ES90 model by introducing what appeared to be a new car brand called SELAMAT. Developed by Grey Malaysia with media agency Invictus Blue, the integrated campaign was designed to reignite public attention on Volvo’s core value
Chinese New Year advertising in Malaysia is rarely short on emotion. What it often struggles with is restraint. Against a festive landscape crowded with swelling soundtracks, multi-generational montages and predictable reunion arcs, Magnum 4D has chosen to slow things down. Its 2026 Chinese New Year film does not ask viewers
Titled ‘Dignity’, RHB’s latest festive film – conceptualised by the Bank’s long-time agency partner THE SHOUT GROUP (FCB SHOUT) – shifts the spotlight away from material wealth to something far more enduring: self-worth, purpose and the quiet strength that allows people to rise, no matter where they begin. ‘Dignity’ is
