There’s a moment in most ads where the brand leans forward and says, “Look at me.” This one doesn’t. Instead, it watches. In doing so, Griffin’s may have stumbled onto something many brands talk about but rarely achieve: relevance that feels earned, not inserted. 24 Hours. 24 Films. Zero Hard
A new consumer study by GrowthOps reveals a market that is unusually alert and increasingly cautious as geopolitical tensions involving Iran threaten to spill into everyday costs. What stands out is not just awareness but interpretation. This is no longer a petrol price surge concern but an escalating cost-of-living story.
WPP Media Malaysia has been appointed as the Integrated Media Agency of Record for IKEA Malaysia. This three-year mandate, encompassing integrated media strategy, planning, and buying across all channels, signals a new chapter in how IKEA Malaysia connects with its customers. Using WPP Open, WPP’s pioneering agentic marketing platform, IKEA
There’s a quiet shift happening behind the familiar green cartons of Yeo Hiap Seng — one that says as much about modern marketing as it does about manufacturing economics. The heritage beverage brand has laid off 25 employees at its Senoko, Singapore facility, consolidating its can production in Malaysia as
Connecting Changemakers, a purpose-driven collaborative initiative led by key industry players including Adzymic, Hepmil Malaysia and Perion, supported by the Out-of-Home Advertising Association of Malaysia (OAAM), successfully brought together media owners, technology innovators, creative partners, and community advocates to demonstrate how Digital Out-of-Home (DOOH) advertising can be a powerful force for meaningful social change. The
By the time the doors opened at The Exchange TRX, the campaign story had already written itself. Not in a press release. Not on a media plan. But in a queue. A long, snaking, slightly impatient, very Instagrammable queue. Because when Bobby’s Burgers landed in Kuala Lumpur last week, it
By Communicate StaffAs geopolitical tensions continue to test the Middle East’s business environment, marketing and media leaders across the GCC are demonstrating how resilience is built not through silence, but through thoughtful communication, operational agility, and people-first leadership. From global networks to regional agencies, the common theme emerging from industry
By Bobby McGill McCann Singapore’s Behavioral Sciences and Insights Manager on how brands are expressing authenticity through humor, play, and joyful imperfection. In an era where brands are trying to connect with audiences on more human terms, how they define and express authenticity is changing. According to McCann’s recent NextUp culture drop, the most
By Robert Klara Brands get off on looking nervy, and social media loves a good fight.Fifteen years ago, McDonald’s delivered Burger King a gut punch in the form of a commercial. It featured a little boy frustrated by his school chums stealing his McDonald’s fries, so he comes up with an ingenious
By Riyana Ajam In the creative industry, no one joins an agency for a quiet career. Agency life is defined by tight deadlines, pitch culture, bold ideas, and the relentless pursuit of work that shifts brands and shapes culture. Pressure is not the enemy. Most creative professionals choose this industry because
