There’s a quiet shift happening in retail, and it doesn’t begin with price tags or promotions. It begins with how a space makes you feel. At IOI City Mall, Typo has chosen Malaysia as the launchpad for something bigger than a store opening. This is the brand’s first concept store
For years, the most reliable thing about an IKEA purchase wasn’t the flatpack. It was the small, L-shaped promise tucked inside. An Allen key that would be used once, then quietly disappear into a drawer of forgotten things. Now, IKEA Singapore has decided that maybe the problem wasn’t the tool.
In an era where audiences crave experiences rather than just advertisements, Media Prima continues to demonstrate how creativity, culture and commerce can intersect in powerful ways. One of the most striking examples this festive season was Melodi Glam Raya Runway, an innovative experiential campaign that transformed a routine MRT journey
Effie Asia Pacific introduces THE SHOUT GROUP’s Co-owner and CEO, Shaun Tay and PepsiCo Asia Beverages’ Chief Marketing Officer, Bernard Cheng, as the final pair of Heads of Jury. They will join the Judging Committee in helming the jury as they recognise the most effective marketing works for the 2026
GO Communications has been appointed by Inside Scoop, Malaysia’s beloved home-grown ice cream brand, to lead PR and communications for its deliciously original new campaign, Rasa-Rasa Malaysia. The travel-inspired celebration of local flavour created in conjunction with Visit Malaysia 2026 was launched just days ago by Encik Wizani bin Rosmin,
If you can’t beat the scroll, you might as well hijack it. That, in essence, is the thinking behind The Brain Un-Rot Library, a new campaign by Grey Malaysia, part of Ogilvy Group Malaysia, in collaboration with BookXcess. It’s a campaign that doesn’t pretend TikTok is the enemy. Instead, it
In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media, has been ranked #1 in Malaysia and Asia Pacific. This achievement contributed to Omnicom Media being named the best performing global media group, with top rankings across North America, EMEA,
Home furnishing giant, IKEA Malaysia, has appointed WPP Media Malaysia as its integrated media agency for the next three years, consolidating media strategy, planning, and buying under one roof. The move signals a recalibration of how retail media works in a market where discovery happens online, but decisions are still
Somewhere between a factory in Italy and a delivery point in Poland, 12 tonnes of KitKat quietly disappeared. That is 413,793 chocolate bars. Enough to fuel a small nation’s tea breaks. Or, as the internet quickly described, the plot of the most polite heist movie ever conceived. For Nestlé, this
If everything goes to plan, Malaysia may soon do what many governments have debated but few have executed cleanly: draw a hard line between childhood and the algorithm. At the centre of it is Communications Minister Datuk Fahmi Fadzil, who signalled that a nationwide restriction on social media access for
