Malaysia’s transition to electric mobility has never really been about technology alone. It has always been about confidence. Confidence that infrastructure will catch up, that range anxiety will fade, and that new mobility choices will fit seamlessly into everyday Malaysian life. The launch of the Proton e.MAS 7 Plug-in Hybrid
Chinese New Year advertising usually arrives wrapped in reunion dinners, noisy laughter, and the reassuring choreography of tradition. Occasionally, a brand chooses to tell the story that happens after the guests go home — when the decorations remain, but the silence returns. That is the emotional territory explored by water
Chinese New Year advertising often stretches into cinematic long-form territory, chasing tears, nostalgia, and multigenerational drama. Sunquick went the other way. Thirty seconds. Two children. A burst of colour. And a reminder that festive storytelling does not need seven minutes to be remembered. Its 2026 Chinese New Year spot, “Sip
Prudential Malaysia has partnered with Naga DDB Tribal to launch its Chinese New Year short film, The Promise, which explores the idea of true wealth by challenging conventional notions of riches. Set against a festive season often associated with material abundance, the film shifts focus to remind viewers that the
Chinese New Year advertising loves spectacle. Firecrackers, red lanterns, improbable family reunions and enough gold symbolism to bankrupt a jewellery store. Yet every few years, a film appears that quietly reminds us of what the festival was meant to celebrate in the first place. McDonald’s Malaysia’s 2026 Chinese New Year
Valentine’s Day advertising has long suffered from a shortage of imagination. Roses, candlelight, violins, perhaps a slow-motion walk across a beach if the budget allows. Love, apparently, smells faintly of perfume and chocolate. Flipkart’s latest Valentine’s campaign suggests something rather different. It smells like floor cleaner. Romance Begins Before the
The NexGen Show has heard many voices, but never one speaking from the heart of our national language. In this unmissable session, Prof. Harmandar Singh banters with writer Muhammad Firdaus on a subject close to both their hearts — Bahasa Malaysia in advertising. “Back then, Bahasa Malaysia was very common,
Every Chinese New Year, brands tell us about prosperity. Gold coins fall. Lanterns glow. Families smile in slow motion. It is festive, familiar — and sometimes forgettable. AmBank’s Hundred Families Quilt takes a quieter route. Instead of shouting abundance, it shows how prosperity is actually made: patiently, collectively, and often
As Chinese New Year campaigns go, it would have been easy for adidas to lean into spectacle — fireworks, celebrity cameos, glossy symbolism. Instead, the brand has chosen something quieter, more human, and arguably more powerful: the everyday devotion of young footballers who treat the pitch as family. Created by
When a global brand wins Advertiser of the Year, the instinct is to treat it as a victory lap. But McDonald’s being named 2026 Advertiser of the Year by Spikes Asia is less about legacy status and more about something rarer in modern marketing: disciplined creative ambition, sustained at scale,
