App install fraud: If advertisers pay per install, fraudsters will find a way to falsify the number of installations.
App name spoofing: Apps can submit a false app identifier to the bidding platform, interfering with detection of apps utilizing background services to load ads as well as brand safety and contextual targeting.
Banner stuffing: A form of pixel stuffing; multiple ads are stuffed in the same ad slot, but only one is visible.
Bot traffic: Invalid traffic designed to mimic users and inflate audience numbers.
Cookie stuffing: Process in which fraudsters add cookies from a different site than the one the consumer is actually visiting, in order to profit from the false action
General Invalid Traffic (GIVT): Traffic that comes from known, non-human sources on publicly available IP lists. This fraud can be identified through routine means of filtration.
Location fraud: Process in which fraudsters send false location information so the ads are served in locations other than where initially intended
Proxy traffic: Traffic is routed through an intermediary proxy device or network where the ad is rendered in a user’s device where there is a real human user.
Retargeting fraud: Bots mimic a human’s intentions, such as an interest in a specific brand, in order to warrant the higher CPM typically associated with retargeting. Advertisers are deceived into believing they are receiving valuable, targeted audiences.
SDK spoofing: The act of hacking software development kits (SDK) and manipulating ad impressions by mimicking real user behaviour.
Related Posts:
MARKETING Magazine is not responsible for the content of external sites.
An afternoon of conversations we never had, with leaders most of you never met.
Discover what’s possible from those who made it possible. Plus a preview of The HAM Agency Rankings REPORT 2024.
Limited seats: [email protected]
BOOK SEATS NOW