Author Archives: Raihan Hadi

The US$700 million-a-year Television Ratings Scam in India

By Mahesh Murthy India has been blowing up on the news of a few TV channels caught [...]

MRM names Ronald Ng global chief creative officer

MRM, a leading marketing agency that is part of McCann Worldgroup, today announced it has [...]

Ensemble & Grab break the silence of disabilities

Ensemble Worldwide, the creative agency within the IPG Mediabrands network, has released two videos as [...]

Brand Building & Performance in e-Commerce

By Greg Paull, Co-founder and Principal, R3 How much should be invested in brand building and [...]

IKEA is retiring its iconic catalog after a good 70-year run

Furniture giant IKEA has made an “emotional but rational” decision to discontinue its IKEA Catalog, both [...]

At VLMY&R in Italy, strong partnership for tough times

By Mark Tungate While times have been tough for everyone, Italy has arguably suffered more [...]

Clueless & Out of Touch

You gotta laugh to keep from cryin’. Marketers spend half a trillion dollars a year [...]

Viu takes a larger view when it comes to content

As the world spent most of 2020 at home, more time is spent consuming content. [...]

Coca-Cola, Pepsi and Nestlé named top plastic polluters for third year in a row

Coca-Cola, PepsiCo and Nestlé have been accused of “zero progress” on reducing plastic waste, after [...]

Colgate partners with Headspace app, encourages consumers to practice mindful brushing

Colgate-Palmolive has partnered with meditation app Headspace to offer weekly programming in the Hum by [...]