Author Archives: Nathalie Tay

TikTok’s Symphony Creative Studio Goes Global with Brands Empowered by AI and Getty’s Stockpile

By The Malketeer Unleashing the Power of AI for Advertisers to Create Dynamic Marketing Content In [...]

Communications Firms Can No Longer Ignore the Climate Backlash – Reputation is on the Red Line

By The Malketeer Havas and the Perils of Progress: Navigating the Reputational Minefield of Fossil Fuel [...]

Ströer’s Christian Schmalzl tells OOH industry to see the big picture – Classic alongside Digital

In a keynote speech at the World Out of Home Europe Forum in Milan last [...]

Unlocking APAC’s Potential BerSAMA: The Power of Hyperlocalisation For Brand Success In Southeast Asia

Strategic Asia Marketing Alliance (SAMA) today marks a significant milestone in Asia-Pacific’s (APAC) creative industry, [...]

Xamble: Brands Increasingly Turning to Influencers and Social Commerce to Boost Sales

In the rapidly evolving landscape of digital marketing, brands are increasingly leaning on influencers and [...]

Delivering Cleaner and Greener: Pos Malaysia Expands Its Electric Vehicle Fleet with 1,092 Additional Electric Motorcycles from MODENAS

Pos Malaysia Berhad (“Pos Malaysia”), the national post and parcel service provider, announced its latest [...]

If a tree falls in the forest… …and no-one is there to see it, did it really happen?

By Paul J Loosley Creativity unsung and without an audience is an illusion. In fact [...]

Kunal breaks the code for Asian branding

Last week, Kunal Sinha conducted a unique Branding MasterClass which looked through the lens of [...]

CASHING IN ON CONSUMERS

A revolutionary app that will reward consumers for shopping and build loyalty, thus boosting sales [...]

Editor’s Note: SUCCESS SPARKLES

Success has its stories. December 6 will be an afternoon of conversations we never had, [...]